Digital Data Manager Lead
5 days ago
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, serving over 10 million active collector accounts, representing more than half of all Canadian households. Our collectors earn Reward Miles at over 300 leading Canadian, global and online brands and thousands of retail locations across the country.
We're seeking a skilled Digital Data Manager Lead to join our team. This role is responsible for managing digital interaction data across all of AIR MILES' digital properties, building on an existing server-side Adobe Analytics implementation.
Main Responsibilities:- In close partnership with the Senior Manager, Digital Analytics, and the analytics team, maintain and grow our analytics implementation on AMRP's app and web properties.
- Via Adobe Launch, translate the data layer into human-readable dimensions and events for use in digital analytics and other cloud-based solutions.
- Maintain and refresh existing documentation, describing the analytics set-up and process clearly.
- Develop documentation for each project as required.
- Size work and support prioritization, clearly communicating tasks, bottlenecks or impediments to the Senior Manager, Digital Analytics, and other stakeholders.
- Collaborate with marketing, marketing technology and technology partners, communicating business requirements, planned delivery dates, and required support.
- Strong JavaScript skills.
- Expert knowledge of Adobe Launch, strong understanding of Adobe data model (XDM), Web & Mobile SDK.
- Minimum 3 years of digital analytics experience using Adobe Analytics.
- Minimum 3 years of experience in analytics data collection (Adobe preferred).
- At least 1 year of experience with analytics quality assurance.
- Strong familiarity with Digital Marketing technologies.
- Bonus points for SQL or Python coding skills and experience with DataBricks and AWS.
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