Digital Marketing Manager

7 months ago

Toronto, Canada Art & Science Digital Experience Design Full time

Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you

**INCLUSIVITY AND ACCESSIBILITY**:
**WHO WE ARE**:
Art & Science is a full-service marketing agency with pillars in strategy, digital marketing, brand & communication and experiential marketing campaigns. With a ten-year, award-winning history working with some of the biggest brands in Canada, we continue to experience growth and success. Art & Science prides themselves on blending creative with technology to produce incredible results for our clients. At Art & Science, we are not only committed to Diversity, Equity, and Inclusion but we walk the talk and have built a strong culture based on those values.

Art & Science is looking for a Digital Marketing Manager to come join our team.

**WHAT YOU WILL DO**:

- Work on client accounts; you will be the lead on a number of client accounts where you will be focused on developing and executing digital strategies to improve our client’s results.
- You will be responsible for developing and executing digital marketing strategies, leveraging Paid Search, Organic Search (SEO), Display, Social Media Marketing and other relevant channels (depending on client needs).
- Manage and optimize these campaigns across platforms, ensuring efficient budget allocation and maximizing campaign performance.
- Collaborate with the SEO team to ensure a cohesive strategy that considers the impact of local SEO on paid search success.
- You will implement analytics, conversion, pixel, and event tracking tags in Google Tag Manager as needed for Google Ads, GA4, and PPC-related tools and systems.
- You will guide junior team members to think differently about our accounts and execute with precision by leading through example.
- Deliver reporting and meaningful Insights; you will be the lead on a number of reporting deliverables for clients.
- Utilizing your data analysis skills, you will analyze campaign performance data, identify optimization opportunities, and generate actionable insights for clients.
- Create clear and concise reports communicating campaign performance to clients in a compelling way.
- Present campaign results and recommendations to clients with confidence and clarity.
- Collaborate with cross-functional teams (such as Project Managers, Account Managers, Designers, SEOs, Developers) acting as a marketing point person to ensure flawless execution of key programs.

**ABOUT YOU**:

- Google Stack Guru: You're an expert in Search, Performance Max, YouTube, and Google Business Profile, passionate about optimization and sharing your knowledge. You're also strong in Meta and open to expanding into TikTok and LinkedIn.
- Client Champion: You excel at communication, educating clients on your approach while keeping their best interests first. You understand the paid search/content connection and advise on high-converting landing pages. You go the extra mile for client satisfaction.
- Data-Driven & Curious: You love learning, asking questions, and challenging assumptions to develop insightful strategies. The more you discover, the more you want to know.
- Problem-Solver & Go-Getter: You have a "can-do" attitude and enjoy tackling challenges. You're not afraid to research and test solutions to complex problems.
- Team Player & Mentor: You share successes (and failures) to learn and improve together. You're happy to mentor junior team members and help them grow.
- Lifelong Learner: You stay updated on the latest digital marketing trends, technologies, and best practices.

**QUALIFICATIONS**:

- At least 4-5 years of experience in digital marketing management
- Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
- Strong Paid search (PPC) best practices, particularly within Google Ads.
- We’re particularly interested in someone with a great record of client success managing multiple and/or complex Google Ads accounts for clients (ie. You are an SEM expert but have also used or are familiar with some or all of the following: Performance Max, GDN, YouTube, DV360, Attribution Tracking)
- Strong knowledge of Google Analytics 4
- Strong knowledge of Microsoft Excel or Google Sheets
- Proficient knowledge in Google Tag Manager
- Proficient knowledge in Meta or other social/display channels

**BONUS ‘NICE-TO-HAVE’ QUALIFICATIONS**:

- Experience with programmatic buying or other OOH marketing strategies.
- A strong understanding of the Canadian digital marketing landscape.
- Experience working in a fast-paced agency environment.
- Working knowledge of Supermetrics is ideal but not a requirement

**REPORTING STRUCTURE**:

- Directly reporting to the Director of Media & Analytics

**WHY WORK WITH US**:
This is your opportunity to join an agency with a heart, where the values of

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