Manager, Digital Experience Strategy

1 month ago

Old Toronto, Canada Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

The Impact You'll Make

The Manager, Digital Experience Strategy is a key member of the PC Optimum digital team. The role will be instrumental in redefining the digital loyalty experience with the goal of making it so seamless and enjoyable that every Canadian will want to experience it. The Manager will also lead the integration of PC Optimum within the various lines of businesses and retail banners by collaborating with a multi-stakeholder group to deliver integrated digital strategies that drive the key objectives and targets for the loyalty program. Reporting to the Director, Digital Experience Strategy, this role will contribute to the overall strategy, vision, and mission for the program.

What you'll do:

  • Enable a digital experience for PC Optimum that ensures the right content is surfaced at the right time through the right channel.
  • Collaborate with the Digital Experience Strategy leadership team to optimize the Editorial Strategy & Playbook for the app and website.
  • Proactively identify ways to evolve the digital experience.
  • Develop a comprehensive and impactful content strategy with cross-functional stakeholders to drive business results.
  • Lead the integration between PC Optimum and all lines of businesses across the LCL organization.
  • Lead the digital experience strategy, planning, and execution process for big bet campaigns including overseeing the content production, leading the testing process, and collaborating with cross-functional team members to ensure projects are delivered on time and with high quality.
  • Identify opportunities to optimize the customer journey for events, promotions and campaigns across all channels, working collaboratively with the Loblaw Digital Product & Tech teams, the Enterprise Loyalty team, and stakeholders across the enterprise.
  • Manage key stakeholders across different areas of Loblaw Digital and LCL for various programs and initiatives.
  • Contribute to the product roadmap by triangulating customer insights, business needs and industry trends.

Does this sound like you?

  • You have 3+ years of experience in managing and designing online experiences.
  • You can build relationships easily and have been part of large, cross-functional teams working to solve complex problems for millions of customers.
  • You are persuasive, with strong analytical skills and an ability to derive insights from data and use those insights to make a case.
  • You are organized and can self-direct, prioritize, pivot as required, and give clear direction to deliver impactful work on time.
  • You have experience creating compelling presentations for a senior leadership audience.
  • You have an entrepreneurial mindset and are willing to roll up your sleeves to get the job done.
  • You thrive in ambiguous environments and work with a high degree of proactive 'hands-on' critical thinking.
  • You think strategically and understand how to convert strategy into day-to-day operations.
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