Growth Marketing Manager

4 weeks ago

Toronto, Ontario, Canada HelloFresh Full time
About the Role

HelloFresh is seeking a seasoned customer acquisition professional to drive revenue growth through strategic planning and execution across paid and non-paid channels. As a key member of our growth marketing team, you will collaborate with our Acquisition, Analytics, and Product Marketing teams to establish a high-performing acquisition engine.

Key Responsibilities
  • Develop and implement customer acquisition and growth strategies to drive revenue growth
  • Partner with the North American online marketing team to deliver ambitious growth in the Canadian market
  • Develop, recommend, and drive forward marketing campaigns across various paid and organic channels
  • Maintain and steer a substantial marketing budget
  • Take a strategic approach to leading and optimizing channels to meet CAC, ROI, and budget goals
  • Proactively identify and implement data-driven optimizations on an ongoing basis
  • Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing, Brand, and Business Development functions
  • Manage, support, and mentor 1-2 direct reports
Requirements
  • Minimum 4+ years of professional experience with real and consistent results in a performance marketing role
  • Obsessed with growth marketing strategy and not afraid to get into the weeds
  • Innovative and solutions-oriented, with a keen ability to develop new ways of approaching complex problems
  • Outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
  • Data-driven, with a track record of advising and guiding based on data-driven metrics
  • Persistent and have a bias-to-action, with a track record of performance
  • Comfortable working in an agile, fast-paced environment
  • A self-starter who takes initiative
  • A marketing strategist with a proven track record in scaling brands and robust playbooks of available optimization and growth levers
What We Offer
  • Amazing discounts on HelloFresh and Chefs Plate meal kits
  • Health and wellness benefits, including a Health Spending Account and unlimited access to the Headspace app
  • Generous vacation and PTO to help you create a good work-life balance
  • A parental leave top-up program for expectant parents
  • Support for career progression and development opportunities
  • A flexible hybrid approach to work, with a minimum of 2 days in office per week

We are committed to our diversity, equity, and inclusion efforts, and we are an equal opportunities employer. If you are passionate about growth marketing and want to join a dynamic team, please apply with your resume and a cover letter.

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