Growth Marketing Manager

1 month ago

Toronto, Ontario, Canada HelloFresh Full time
About the Role

HelloFresh Canada is seeking an experienced customer acquisition professional to drive revenue growth through strategy, planning, and activation across paid and non-paid channels. As a key member of our team, you will collaborate with our Acquisition, Analytics, and Product Marketing teams to establish a high-performing acquisition engine by identifying and scaling cost-effective customer acquisition campaigns.

Key Responsibilities
  • Develop and implement customer acquisition and overall growth strategies
  • Partner with the North American online marketing team to deliver ambitious growth in the Canadian market
  • Develop, recommend, and drive forward marketing campaigns across various paid and organic channels
  • Maintain and steer a substantial marketing budget
  • Take a strategic approach to leading and optimizing channels to meet CAC, ROI, and budget goals
  • Proactively identify and implement data-driven optimizations on an ongoing basis
  • Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing, Brand, and Business Development functions
  • Manage, support, and mentor 1-2 direct reports
Requirements
  • Minimum 4+ years of professional experience with real and consistent results in a performance marketing role
  • Obsessed with growth marketing strategy but not afraid to get into the details
  • Innovative and solutions-oriented; keen to develop new ways of approaching complex problems
  • Someone with outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
  • Data-driven; advising and guiding based on data-driven metrics
  • Persistent and have a bias-to-action with a track record of performance
  • Comfortable working in an agile, fast-paced environment
  • A self-starter who takes initiative
  • A marketing strategist and can derive insights from qualitative market trends, consumer feedback, and large data sets
  • A collaborative partner with a can-do, positive attitude that is solution-focused
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
  • A proven track record in scaling brands; robust playbook of available optimization and growth levers
  • Tactical experience working with specific digital and offline channels preferred (i.e. Display, Social, Search, Mobile/App and Affiliate, Inserts, Direct Mail, TV/OTT, Audio)
  • Proven background working with ecommerce and/or subscription business models is a plus
  • Project management experience and ability to see complex projects from beginning to end
  • Experience collaborating with external vendors and internal stakeholders outside of Marketing
  • Experience managing a team
What We Offer
  • Box Discount - Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships
  • Vacation & PTO - Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance
  • Family Benefits - A parental leave top-up program for expectant parents
  • Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization-wide L&D fund
  • Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun
  • Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered, and LIMES, we are committed to our diversity, equity & inclusion efforts
  • Flexible Hybrid Approach - At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs

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