Growth Marketing Manager
4 weeks ago
Stripe is a leading financial infrastructure platform that empowers businesses to succeed. With a mission to increase the GDP of the internet, we're on a quest to make the global economy more accessible and inclusive.
About the TeamOur Self-Serve Marketing team is a dynamic group of growth marketers dedicated to acquiring, converting, and growing millions of merchants globally. We're part of the Growth organization, a cross-functional team that delivers insights, algorithms, systems, and user-facing experiences that fuel Stripe's growth.
What You'll DoWe're seeking an experienced and passionate growth marketer to help build and execute on our self-serve marketing strategy. Your vision will be to make it easier for users to get started and help them grow by providing them with the greatest value at each stage of their relationship with Stripe.
Responsibilities- Drive conversion of our self-serve user base.
- Develop scalable ML-driven email campaigns and personalized nurture programs to drive global growth.
- Design and execute email marketing experiments to test hypotheses, learn from results, and iterate on the approach.
- Set out measures of success, key metrics, and objectives for experiments and nurture campaigns, and oversee reporting and performance of initiatives to enable optimization.
- Partner with the Product Marketing and User Experience Research teams to understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
- Partner with the Growth Data Science and Engineering teams to leverage data and ML-driven techniques to create sequenced and personalized scalable programs and user experiences.
- Partner with the Growth Analytics team to develop data-driven analysis, set and measure against targets, and develop reporting capabilities to monitor and analyze success.
- Maintain a high bar for marketing creative and copy, and partner with the Design team to deliver world-class campaigns with high-quality design.
- Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful user experiences.
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum Requirements- 7+ years of work experience.
- 5+ years of experience in a marketing role designing and launching campaigns.
- 3+ years of experience in self-serve funnel motions.
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns.
- 3+ years of experience writing marketing briefs.
- 3+ years of experience leveraging data and ML-driven techniques.
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