Head of Marketing

7 days ago

Vancouver, British Columbia, Canada Collage HR Full time
About the Role

Aimsio is seeking a highly skilled and experienced Head of Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Key Responsibilities
  1. Marketing Strategy Development:
    • Formulate and execute marketing strategies aligned with Aimsio's growth goals.
    • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  2. Brand Management:
    • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  3. Sales Collaboration:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  4. Product Positioning:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  5. Analytics and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  6. Team Management:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  7. Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
What We Offer

Aimsio offers a competitive salary range of $120,000 CAD - $150,000 CAD, depending on skillset and experience. We also provide a comprehensive benefits package, including full health and wellness benefits, a wellness account, paid sick, WeWork Credits, vacation, and flex days, and a RRSP/TFSA Group Savings plan.

About Aimsio

Aimsio is a leading field operational management platform designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio.

We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. We're seeking someone driven to achieve results and who sees obstacles as opportunities for creative solutions.

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