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Head of Marketing and Communications

2 months ago

Vancouver, British Columbia, Canada Aimsio Full time $120,000 - $150,000
Job Overview

Aimsio is seeking a highly experienced and strategic Head of Marketing to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth.

Key Responsibilities
  • Marketing Strategy Development: Formulate and execute marketing strategies aligned with Aimsio's growth goals, identifying market trends, customer insights, and competitive landscape to inform strategic decisions.
  • Brand Management: Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels, and maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  • Lead Generation: Develop and implement effective lead generation strategies to drive qualified leads to the sales team, utilizing various channels, including digital marketing, content marketing, and events.
  • Sales Collaboration: Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies, supporting sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  • Product Positioning: Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences, ensuring clear and compelling communication of product benefits to drive customer engagement and adoption.
  • Analytics and Reporting: Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives, utilizing data-driven insights to refine strategies and improve overall marketing ROI.
  • Team Management: Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment, promoting professional growth, and ensuring the team is equipped with the skills and tools needed for success.
  • Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize impact, overseeing financial planning and expenditure tracking to stay within budgetary constraints.
  • Content Creation: Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more, ensuring all content is aligned with the brand voice and marketing objectives.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
Compensation and Benefits

Aimsio offers a competitive base salary and a comprehensive benefits package, including full health and wellness benefits, a wellness account, paid sick, vacation, and flex days, and a RRSP/TFSA Group Savings plan.

Equal Employer

Aimsio is an equal employer, committed to providing equal opportunities and maintaining an environment free from discrimination or bias. We value diversity and promote fairness in all aspects of our organization.