Head of Global Marketing Strategy

3 hours ago

Vancouver, British Columbia, Canada Devsinc Full time
Job Title: Head of Global Marketing

We are seeking a seasoned marketing professional to lead our global marketing efforts and drive business growth.

Company Overview:

Devsinc is a leading software development agency that specializes in delivering technology solutions through staff augmentation, dedicated teams, and complete software outsourcing.

Our company has experienced significant growth, fueled by organic success and referrals, resulting in tens of millions in revenue.

We are poised to expand further by establishing a robust marketing function to drive business growth and market expansion.

Role Overview:

This role will be critical in scaling our marketing team, driving lead and revenue growth, and ensuring the alignment of marketing strategies with our overall business objectives.

The Head of Marketing will report to the Chief Business Officer and be supported by regional leaders and experienced leaders across sales, partnerships, and customer success.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to drive business growth and market expansion.
  • Lead and manage a high-performing marketing team to achieve business objectives.
  • Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
  • Develop and implement marketing systems and workflows to streamline processes and improve efficiency.
  • Create and manage content marketing and paid activities across the organization.
  • Enhance the website for clarity, user experience, and brand alignment.
  • Conduct in-depth research on competitors to refine market positioning.
  • Develop and implement a content strategy for various stages of the buyer's journey.
  • Utilize resources for content creation, including blogs, infographics, case studies, whitepapers, webinars, and videos.
  • Launch hyper-personalized marketing campaigns targeting specific segments.
Requirements:
  • Proven track record of success in a senior marketing leadership role, preferably within the technology or software development sector.
  • Experience in managing and scaling marketing teams.
  • Strong strategic thinking and analytical skills, with the ability to drive data-informed decision-making.
  • Excellent leadership and team management skills, with a focus on mentoring and developing high-performing marketing teams.
  • Strong understanding of CRM systems and marketing automation tools.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and regions.
  • Must be a Canadian National or should have active work permit.
Benefits:
  • Opportunity to shape the future of Devsinc as a key member of the leadership teams.
  • Competitive salary with a performance-based incentive plan.
  • Initial budget to hire and support two sales development specialists, with potential to expand the team.
  • Comprehensive benefits package including health, dental, and vision insurance.
  • Opportunities for professional growth and advancement within a supportive and innovative environment.
  • Vacation policy and a collaborative workplace culture.

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