Head of Marketing Strategy

4 weeks ago

Vancouver, British Columbia, Canada Parvisinvest Full time

Company Overview
Parvis Invest is a cutting-edge platform in the realm of alternative investments, utilizing technology to enhance access to institutional-grade investment opportunities. Our mission is to democratize real estate investing, bridging the gap between property developers and Canadian investors through an innovative digital platform. By leveraging AI and blockchain technology, we facilitate a seamless investment experience, providing unprecedented liquidity through Canada's first secondary market. Headquartered in Vancouver, we are a diverse team of professionals, including legal experts, accountants, marketers, technologists, and dealing representatives.

Key Responsibilities

As the Head of Marketing Strategy, you will:

  • Deeply understand our target audience and maintain brand identity and guidelines to effectively represent our brand across various marketing and PR channels.
  • Oversee lifecycle and email marketing initiatives to enhance conversion rates from prospects to trials.
  • Generate high-quality leads within the mid-market segment for our sales team.
  • Drive demand generation and improve top-of-funnel metrics, focusing on increasing website visitors and qualified leads.
  • Ensure organizational alignment with brand guidelines and educate all departments about our customer base.
  • Monitor marketing performance and submit detailed reports, while exploring innovative methods to attract and convert new customers.
  • Establish and track key performance indicators (KPIs) to measure success.
  • Lead and inspire the content creation process.
  • Develop a comprehensive CRM strategy that integrates all online and offline marketing efforts.
  • Design and implement robust marketing strategies to enhance awareness of our business activities.
Qualifications
  • A minimum of 4 years of experience in enterprise B2B marketing, preferably in a product marketing management role, with a strong background in online or e-commerce environments.
  • Experience in eCommerce or FinTech is highly desirable.
  • Proficient understanding of brand management and direct marketing principles.
  • A degree in marketing, business, or a related discipline.
  • Proven success in utilizing marketing analytics, customer insights, and segmentation techniques.
  • Ability to manage multiple priorities and approaches to achieve objectives.
  • Exceptional problem-solving and analytical skills, with a knack for identifying strategic challenges and making informed decisions.
  • Strong project management skills across various product lines.
  • An entrepreneurial mindset with a proactive work ethic, comfortable navigating ambiguity and rapid change.
Role Overview

This position is pivotal in crafting a comprehensive marketing strategy that connects our brand with the right customers, fostering loyalty and engagement. The marketing director will play a crucial role in promoting our offerings and understanding consumer needs to drive product development. You will lead a team of creative professionals, including writers, designers, and account managers, while maintaining regular client interactions.

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