Brand Strategist

10 hours ago

Québec, Quebec, Canada EightSix Network Full time
About Knight Therapeutics

Knight Therapeutics is a pan-American specialty pharmaceutical company focused on acquiring, licensing, and commercializing innovative prescription pharmaceuticals in Canada and Latin America.

Job Description

The Brand Manager will spearhead the development and execution of brand initiatives crucial for the long-term growth strategies of newly acquired or licensed specialty pharmaceutical products. This involves comprehensive brand planning, analysis, market research, forecasting, and effective communication of strategic initiatives across various departments.

Key Responsibilities
  • Provide strategic direction for the brand under their responsibility within the company's key portfolio
  • Work closely with internal and external stakeholders in building and executing brand plans, and establishing sales forecasts
  • Develop promotional material and value-added patient/physician programs in line with the strategy
  • Design and roll out insightful consultant meetings with therapeutic area experts
  • Provide sales teams with necessary product training and technical expertise to ensure flawless field execution
  • Assess message uptake, promotional material suitability, and product performance through pre-defined key performance indicators
  • Monitor field feedback and competitive intel, and recommend punctual action plans to meet business objectives
  • Liaise with other departments on issues and opportunities to maximize brand performance
  • Manage and liaise closely with 3rd party suppliers/agencies regarding product campaigns, including market research, conferences, and advertising
  • Attend national and international meetings and conferences
  • Conduct competitive analysis and market research to define and validate brand positioning and build/refine strategies
  • Ensure promotional resources and budget spending are in accordance with the marketing plan
  • Establish strong professional relationships with therapeutic area leaders through provincial, national, and international activities
  • Act in accordance with PAAB code, ASC, and Innovative Medicines Canada's (IMC) Code of Ethical Practices
  • Maintain a high level of scientific knowledge
  • Serve as the primary point of reference for product-related inquiries, excluding A/E reporting
Qualifications
  • Demonstrated strategic thinking with a proven track record in developing and executing brand strategies
  • Strong leadership abilities
  • Effective project management skills and a sense of urgency
  • Attention to detail, rigor, and a commitment to meeting deadlines
  • Highly motivated and results-driven
  • Strong decision-making capabilities
  • Proven problem-solving skills
  • Excellent communication skills (both written and oral) and proficient presentation abilities
  • Strong interpersonal and collaboration skills
Experience
  • Pharmaceutical brand management with product launch experience
  • Ideal: specialty pharmaceutical/life sciences sales experience
Education
  • Required: Bachelor's degree in Business, Sciences, Life Sciences, Medicine, or related fields
  • Asset: MBA or other advanced degree
Job Specific Skills
  • Fluent in English and French
  • Microsoft Office Suite proficiency (Outlook, Excel, Word, PowerPoint, Access)
  • Variable travel, generally less than 30%

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