E-commerce Strategy Specialist for Marketplaces

3 months ago

Québec, Quebec, Canada Leonard Full time

About the Role

At Leonard, we pride ourselves on our specialized knowledge and innovative approaches. Our team is dedicated to delivering solutions that yield significant outcomes. Your insights will not only be valued but also acted upon by a group that is consistently analyzing market trends and best practices.

Are you skilled at converting online visitors into buyers? We are in search of a forward-thinking, detail-oriented e-commerce strategist to support our international clientele. In this role, you will utilize platforms such as Magento, Shopify, and WooCommerce to effectively present product offerings through diverse digital marketing techniques, including SEO, PPC, social media outreach, email campaigns, and referral programs.

Your Key Responsibilities:

  • Analyzing high-potential products within the Amazon marketplace
  • Conducting comprehensive marketing assessments for Amazon and other closed advertising ecosystems (e.g., Walmart, Wayfair, Costco)
  • Building and establishing brand presence across various online marketplaces
  • Enhancing product listings through SEO and paid search strategies
  • Creating and overseeing advertising campaigns on platforms like Google Ads and Facebook Ads
  • Generating performance metrics and reports (KPIs) through data dashboards
  • Negotiating online advertising placements and managing affiliate sites

Ideal Candidate Profile:

  • Proven experience in e-commerce and marketplace environments
  • Understanding of logistics, ERP/CRM systems, and shipping-related challenges
  • Up-to-date with the latest digital trends and innovations
  • Commitment to ongoing professional development
  • Strong collaborative spirit and teamwork skills

Preferred Qualifications:

  • Familiarity with DataHawk
  • Proficiency in the Amazon Seller Central platform
  • Relevant certifications such as HubSpot (Inbound Marketing), Google Ads/Analytics, Microsoft Advertising, or Facebook Blueprint

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