Global CRM Strategist, E-commerce

2 weeks ago

Québec, Canada BRP Full time

We are looking for a Global CRM Strategist, E-commerce who will become a key player in the digital transformation. You will lead end to end digital projects with a focus on customer experience, and you’ll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world’s most exciting powersports family.

**YOU'LL HAVE THE OPPORTUNITY TO**:
Strategy

Working alongside digital and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road), you will:
Recommend the best CX in order to build lasting relationships with our customers.

Identify business opportunities to increase customer experience & upsell opportunities.

Recognize and Map untapped opportunities.

Define a multi-channel approach to improve CRM strategies.

Recommend potential boosting tactics.

Have a strong understanding of customer needs, both existing and potential.

Lead the end-to-end strategy (acquisition, retention, upsell & repurchase).

Use data to define KPIs and goals across different segments, identify trends.

Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions).

Optimize CRM program to deliver upon overall e-commerce objectives.

Processes

Working alongside your team members and partners, you will map marketing automation processes that will support various teams, by:
Gathering brand, e-commerce, omnichannel & CRM objectives.

Building recommendations & planning the best path to achieve goals.

Bringing plans to stakeholders & influencing.

Prioritizing initiatives and timelines.

Co-building roadmaps.

Assessing feasibility and working in hand with CRM specialists to create a detailed execution plan.

Analyzing, adapting, and improving.

Culture

Working alongside your team members and partners, you will

Elevate marketing skills through an active and informed global marketing community.

Participate in workshops and training aligned with the vision.

Support initiatives to develop and propel a unique and engaging CRM culture globally.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A bachelor’s degree in marketing or related field.

A minimum of 7+ years of relevant experience in customer relationship management and strategic planning.

Experience in marketing automation (multi-channels).

Solid understanding of e-commerce & market trends.

Knowledge of Adobe campaign solution or Salesforce required.

Fluent in both English & French (written and spoken).

Eager to engage and innovate.

Ability to work in collaboration with different divisions of the organization.

Good communicator.

Great problem-solving skills and creativity.

Detail-oriented with a critical degree of accuracy.

Ability to prioritize work and to carry out multiple tasks simultaneously, while adhering to deadlines.

Ability to lead medium-scale projects.

This job can be in either Montreal or Sherbrooke, Hybrid or remote options available.

LE POUVOIR DE LA DIVERSITÉ

BRP s’engage à favoriser une culture qui invite, connecte et propulse les ambitions des employés de tous les horizons et de toutes les croyances et expériences. En fin de compte, la diversité et le caractère unique de nos employés stimulent notre ingéniosité et nous donnent une longueur d'avance pour l'avenir.

Pour cette raison, nous accordons une grande importance à la diversité et nous nous efforçons de toujours nous surpasser pour créer un environnement de travail où chaque employé se sent à sa place, peut s’épanouir et trouver un sens dans son travail.

LORSQU’IL EST QUESTION D’AVANTAGES CHEZ BRP, NOUS Y METTONS LE PAQUET.

Cela commence par une base solide. Nous avons ce que vous voulez:
**Une prime annuelle**: nous travaillons fort, nous le savons. Ce gage de remerciement annuel vient nourrir vos rêves.

**Des congés payés nombreux**: faire une pause est tout aussi important que de créer l'avenir de produits récréatifs.

**Un régime de retraite**: nous voulons nous assurer que vous pourrez profiter de votre retraite; on est là pour vous.

**Possibilités d’épargne collective**: faire partie de l’équipe BRP vous permet de tirer profit de la force de nos programmes d’épargne.

**Des soins de santé à la tête de l’industrie**: entièrement couvert par BRP, ce programme est conçu pour vous, quoi qu’il arrive, afin que vous puissiez vous concentrer sur ce qui comptent pour vous.

**Pourquoi ne pas vous en offrir plus**:
**Des horaires de travail flexibles**: l’équilibre constitue la clé de l’innovation. Nous voulons donc nous assurer d’être à notre meilleur grâce à un horaire qui convient à nos rythmes de vie.

**Un horaire d’été**: le temps passe vite chez BRP; nous faisons donc une pause pour profiter de temps de qualité.

**Un arrêt pendant les fêtes**: entre Noël et le Nouvel An, nous fermons nos installations pour faire le plein de moments agréables.

**Des ressources éducatives**: vous aimez ce

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