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Marketing Strategist

2 months ago

Québec, Quebec, Canada EightSix Network Full time

About EightSix Network

EightSix Network is a leading provider of innovative solutions in the pharmaceutical industry. Our company is dedicated to delivering exceptional results through strategic partnerships and cutting-edge technologies.

Job Summary

We are seeking a highly skilled Brand Manager to spearhead the development and execution of brand initiatives crucial for the long-term growth strategies of our specialty pharmaceutical products. This involves comprehensive brand planning, analysis, market research, forecasting, and effective communication of strategic initiatives across various departments.

Key Responsibilities

  • Provide strategic direction for the brand under your responsibility within our key portfolio.
  • Work closely with internal/external stakeholders in building and executing brand plans, and establishing sales forecasts.
  • Develop promotional material and any value-added patient/physician programs in line with the strategy.
  • Design and rollout insightful consultant meetings with therapeutic area experts.
  • Provide sales team with necessary product training and technical expertise to ensure flawless field execution.
  • Assess message uptake, promotional material suitability and product performance through pre-defined key performance indicators.
  • Monitor field feedback and competitive intel, and recommend punctual action plans to meet business objectives.
  • Liaise with other departments on issues and opportunities in order to maximize brand performance.
  • Manage and liaise closely with 3rd party suppliers/agencies regarding product campaigns, including but not limited to: market research, conferences, and advertising.
  • Attend national and/or international meetings and conferences.
  • Conduct competitive analysis and market research to define/validate brand positioning and build/refine strategies.
  • Ensure promotional resources and budget spending are in accordance with the marketing plan.
  • Establish strong professional relationships with therapeutic area leaders through provincial, national and international activities.
  • Act in accordance with PAAB code, ASC and Innovative Medicines Canada's (IMC) Code of Ethical Practices.
  • Maintain a high level of scientific knowledge.
  • Serve as primary point of reference for product-related inquiries, excluding A/E reporting.

Qualifications

  • Demonstrated strategic thinking with proven track record in developing and executing brand strategies.
  • Strong leadership abilities.
  • Effective project management skills and a sense of urgency.
  • Attention to detail, rigor, and a commitment to meeting deadlines.
  • Highly motivated and results-driven.
  • Strong decision-making capabilities.
  • Proven problem-solving skills.
  • Excellent communication skills (both written and oral) and proficient presentation abilities.
  • Strong interpersonal and skills and a collaborative approach.

Experience

  • Pharmaceutical brand management with product launch experience.
  • Ideally specialty pharmaceutical / life sciences sales experience.

Education

  • Required: Bachelor's degree in Business, Sciences, Life Sciences, Medicine, or related fields.
  • Asset: MBA or other advanced degree.

Job Specific Skills:

  • Fluent in English and French.
  • Microsoft Office Suite proficiency (Outlook, Excel, Word, PowerPoint, Access).
  • Travel is variable but generally less than 30%.

We require the ability to communicate effectively with team members located across Canada and Latin America, as well as customers across Canada. This role requires a strong understanding of the English language, in addition to the knowledge of the French language (written and spoken). We have determined that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English.