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E-commerce Strategy Specialist for Marketplaces

3 months ago

Québec, Quebec, Canada Leonard Full time

About the Role

At Leonard, we pride ourselves on our specialized knowledge and innovative approaches. Our team is dedicated to delivering solutions that drive significant outcomes. Your insights will be valued and acted upon by a group that is always attuned to the latest trends and best practices.

Are you skilled at converting online visitors into buyers? We are in search of a detail-oriented, forward-thinking e-commerce strategist to work with our international clientele. As part of our team, you will be responsible for presenting product offerings across various e-commerce platforms such as Magento, Shopify, and WooCommerce, utilizing a range of digital marketing techniques including SEO, PPC, social media outreach, email campaigns, and more.

Your Key Responsibilities:

  • Analyzing high-potential products within the Amazon marketplace
  • Conducting comprehensive marketing assessments for Amazon and other closed advertising ecosystems (Walmart, Wayfair, Costco, etc.)
  • Building and establishing brand presence across multiple marketplaces
  • Enhancing product listings through SEO and paid search strategies
  • Creating and managing advertising campaigns (Google Ads, Facebook Ads, etc.)
  • Producing performance reports (KPIs) using analytical dashboards
  • Negotiating advertising placements and overseeing referral site management

Ideal Candidate Profile:

  • Proven experience in e-commerce and marketplace environments
  • Understanding of logistics, ERP/CRM systems, and associated costs
  • Awareness of current digital trends and innovations
  • Commitment to ongoing professional development
  • Strong collaborative spirit and teamwork skills

Preferred Qualifications:

  • Familiarity with DataHawk
  • Experience with Amazon Seller Central
  • Relevant certifications such as Hubspot (Inbound Marketing), Google Ads/Google Analytics, Microsoft Advertising, or Facebook Blueprint