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Sales and Business Development Director for E.L.F. Beauty
2 months ago
We are seeking a highly experienced and results-driven Senior Director of Sales and Commercial Strategy to lead our commercial performance in the Canadian market. As a key member of our leadership team, you will be responsible for driving business growth, developing strategic partnerships, and overseeing the sales and revenue performance of our multi-brand portfolio in Canada.
Key Responsibilities- Develop and execute comprehensive sales and commercial strategies to drive business growth and revenue expansion in the Canadian market.
- Partner with senior-level counterparts at key retailers to develop joint business plans, negotiate sales and revenue goals, and spearhead commercial initiatives to elevate brand visibility and prominence.
- Lead the channel and market distribution strategy in Canada, identifying opportunities to expand, strengthen, and grow our business in existing partners and new areas of commercial opportunity.
- Oversee all relevant retailer negotiations, including sales and revenue goals, margin, and retailer profitability.
- Develop and maintain outstanding relationships with internal and external stakeholders, including senior buying merchant teams, account management teams, and cross-functional partners.
- Manage the account team, ensuring the smooth running and effective management of each business on a day-to-day basis.
- Responsible for the management of ongoing assortments in each channel, leveraging data and analytical resources to ensure optimum product assortment by channel, supported by appropriate inventory levels.
- Partner with key channel contacts to exploit relevant channel marketing opportunities across all brands, ensuring maximum channel exposure across all key touchpoints.
- Partner with internal Space Planning and Visual Merchandising teams to bring exciting, innovative brand presentations to life, in-store, carefully balancing the needs of both the brand and the retail partner environment at all times.
- Act as the guardian of each brand, always striving to bring to life in the most appropriate way.
- Lead key business meetings with the relevant retail partner teams, including quarterly business reviews and market week meetings, sharing relevant learnings and insights to continually grow the business.
- Grow brand visibility online, striving to always improve the customer shopping experience.
- Lead all relevant sales reporting to the wider business, interpreting the data to identify relevant areas of strength, weakness, and opportunity.
- Deliver thoughtful and constructive feedback on Global Brand, Innovation, and Marketing initiatives, always considering the big picture while fairly representing the voice of your channel partner.
- Years of experience in the beauty industry, with a minimum of 5 years in a sales or commercial role in the Canadian market.
- Outstanding industry reputation, with established relationships with senior players at both Shopper's Drug Mart and Walmart Canada.
- Success building high-performing commercial teams, with a proven track record of success across multiple retailers.
- Multi-brand, multi-channel portfolio experience highly desirable.
- P&L management experience a must, along with budgetary ownership and development.
- Outstanding negotiation and relationship-building skills, which will be used to benefit the needs of the business with those of your retail partner.
