Brand Marketing Lead, Smartfood

4 weeks ago


Mississauga, Ontario, Canada PepsiCo Full time
Overview

Brand Marketing Lead for Smartfood, SunChips & Rold Gold

What you can anticipate from us:

Competitive salary and a comprehensive benefits package tailored to your individual needs A vibrant and inclusive workplace culture that encourages you to bring your authentic self to work Commitment to driving positive change for individuals and the environment through sustainability initiatives A collaborative team that supports your professional advancement and personal development Key Responsibilities Oversee the strategic direction for our renowned brands, ensuring alignment with long-term growth objectives and an innovation pipeline based on consumer insights Direct the strategic planning process from Brand Growth Strategy to Annual Operating Plan, crafting strategies and partnerships that resonate with brand positioning and enhance brand equity Act as a key stakeholder, collaborating with essential cross-functional teams to guarantee the synchronization of all marketing efforts and their timely execution with excellence Lead Total Connections Planning (Media & Communications strategies) across the brands, partnering with Insights and Agency collaborators to deliver impactful programming with a consumer-centric approach Collaborate and influence with US/Global counterparts to ensure shared learning and strategic alignment; unique opportunity to spearhead Canadian-led initiatives while leveraging North American/Global expertise and resources Skillfully manage your budget to optimize ROI across all initiatives Required Qualifications A University Degree in Business/Commerce or Marketing is essential Demonstrated strategic thinking capabilities Proven leadership experience with cross-functional teams and agency partners Strong analytical abilities, transforming data into insights to provide fact-based recommendations Excellent problem-solving skills and sound business judgment; ability to foresee challenges and address them effectively Proven track record of building robust relationships with key stakeholders and influencing at all organizational levels Exceptional project management and organizational skills, adept at managing multiple projects and meeting deadlines Demonstrated initiative in seeking out innovative ideas, solutions, and best practices to achieve superior results

Why choose PepsiCo

At PepsiCo, you will be part of a global community of innovators who create, distribute, and market products enjoyed by over 1 billion people daily. A career with PepsiCo means engaging in a culture where diversity is celebrated. Here, you can express your true self. Regardless of your background, you can make a difference in the lives of those around you and the broader world. By participating fully, you will have the chance to learn, grow, and develop your skills for future opportunities. Our supportive teams are dedicated to helping you achieve your professional aspirations while making a significant impact on people and the planet.

#LI-Hybrid

#PepsiCorporate



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