Marketing Director, Brand Portfolio

1 week ago


Mississauga, Ontario, Canada PepsiCo Full time
About the Role

We are seeking a highly skilled Marketing Manager to lead the strategic planning process for our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive long-term growth and innovation.

Key Responsibilities
  • Develop and execute marketing strategies that align with our brand positioning and growth goals.
  • Lead cross-functional teams to ensure coordination and timely execution of marketing activities.
  • Manage budgets to maximize ROI across all marketing initiatives.
  • Collaborate with Insights and Agency partners to deliver effective marketing programming.
  • Wire and collaborate with US/Global counterparts to ensure shared learning and strategic alignment.
Qualifications
  • University Degree in Business/Commerce or Marketing.
  • Proven strategic thinking skills.
  • Proven leadership capability with cross-functional teams and agency partners.
  • Strong analytical skills, taking data to insights.
  • Strong problem-solving and sound business judgment.
  • Demonstrated ability to build strong relationships with key stakeholders.
  • Outstanding project management and organizational skills.
About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with a portfolio of iconic brands enjoyed by over 1 billion people every day. We are committed to creating a culture where everyone can thrive, and we invite you to be a part of our team of innovators who make a global impact on people and the planet.


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