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Brand Marketing Lead, Smartfood

3 months ago


Mississauga, Ontario, Canada PepsiCo Full time
Overview

Senior Marketing Manager, Smartfood, SunChips & Rold Gold

What you can anticipate from us:

Competitive salary and extensive benefits tailored to your individual requirements A vibrant and inclusive environment that encourages you to bring your authentic self to work Driving positive transformation for individuals and the environment through sustainability initiatives A nurturing team that will support your professional advancement and development Key Responsibilities Overall accountability for ensuring the portfolio of our renowned brands, including Smartfood, SunChips, and Rold Gold, is anchored in a long-term growth strategy and an innovation pipeline based on consumer insights Direct the strategic planning process (from Brand Growth Strategy to Annual Operating Plan) for the portfolio, formulating strategies/partnerships and opportunities that align with brand positioning and enhance equity Act as a leader, collaborating with essential cross-functional partners to ensure the synchronization of all marketing activities and timely execution with excellence Lead Total Connections Planning (Media & Communications plans) across the brands, partnering with Insights and Agency collaborators to deliver impactful programming with a human-centric approach Collaborate and influence with US/Global counterparts to ensure shared learning and strategic alignment; unique opportunity to spearhead Canadian-led initiatives while leveraging North American/Global expertise/resources Skillfully manage your budget to optimize ROI across all initiatives Required Qualifications A University Degree in Business/Commerce or Marketing is essential Demonstrated strategic thinking capabilities Proven leadership skills with cross-functional teams and agency partners Strong analytical abilities, translating data into insights to provide fact-based recommendations Excellent problem-solving skills and sound business judgment; capacity to foresee issues and address them Proven track record of building strong relationships with key stakeholders and influencing at all levels Exceptional project management and organizational skills, with the ability to juggle multiple projects and meet deadlines Demonstrated initiative in seeking out creative ideas, solutions, and best practices to achieve superior results

Why choose PepsiCo

At PepsiCo, you are welcomed into a global team of innovators who create, distribute, and market products enjoyed by over 1 billion people daily. A career at PepsiCo means engaging in a culture where everyone is valued. Here, you can be yourself. Regardless of your background, you can influence those around you and the broader world. By participating, you will have the chance to learn, develop, and enhance your skills for the future. Our supportive teams can help you achieve your professional aspirations while making a global impact on individuals and the environment.

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