CRM Strategy Director

4 weeks ago


Regina, Saskatchewan, Canada Brandt Group of Companies Full time

Brandt Group of Companies is seeking a highly skilled Director of Customer Relationship Management. This pivotal role will report directly to the Vice President of Customer Experience and will be responsible for overseeing all aspects of CRM operations. The primary focus will be on enhancing the organization’s customer relationship management capabilities and effectively capturing customer data across all critical interaction points to ensure a superior level of service and exceptional consumer experience.

The Director of CRM is integral to Brandt's customer experience framework. This position is designed to attract new customers, boost customer lifetime value, enhance customer retention, and empower various teams including parts, sales, service, e-commerce, marketing, and support to deliver an outstanding customer experience.

Key Responsibilities

  1. Gain a comprehensive understanding of Brandt's diverse sales channels, both wholesale and retail.
  2. Lead and develop a team of specialists dedicated to the core functions of an effective CRM platform.
  3. Oversee the design, implementation, and upkeep of the company’s CRM systems, emphasizing scalable integration and workflows to meet the evolving demands of the business.
  4. Serve as the main point of contact, primary administrator, and internal authority on sales and customer success systems.
  5. Collaborate with stakeholders from Sales, Parts & Service, Sales Support, Information Technology, Customer Support, and Marketing to ensure smooth integrations with essential systems.
  6. Manage the daily operations of the CRM team, including coaching, performance management, and mentorship.
  7. Provide leadership and oversight of cost and resource planning during initial CRM project development and ongoing CRM operations.
  8. Identify and analyze data metrics across CRM systems and processes to enhance value creation for customers.
  9. Offer insights and influence the design and implementation of CRM technology to ensure alignment with standardized processes across the organization, minimizing the need for tailored solutions.
  10. Work closely with marketing and technology teams to drive the advancement of CRM technology, supporting intelligent, automated, omni-channel sales conversion.

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