Director of Digital Strategy

2 months ago

Regina, Saskatchewan, Canada Brandt Full time

About Brandt

Brandt Group of Companies is a diverse and dynamic, global company driven by the ultimate success of our customers across Canada, the USA, Australia, and New Zealand. Brandt's core principles of quality, innovation, commitment, and customer focus fuel our unwavering growth in every industry we serve—making us one of Canada's largest privately owned companies and a Platinum Club member of Canada's Best Managed Companies.

As Brandt continues to expand, we are looking for an ambitious Director of Digital Strategy to lead our growing team to new frontiers in the digital landscape.

About the Role

The Director of Digital Strategy is a cornerstone of Brandt's global marketing strategy. Brandt's public web experience is where the customer journey begins, and our marketing efforts converge. You'll lead efforts to enhance web effectiveness by developing a comprehensive content plan aligned with business goals, oversee all web touchpoints, and work with your team to craft and direct the digital experience for millions of visitors.

Role Opportunities:
  • You will be empowered to shape the long-term direction and digital presence of Brandt.
  • You will lead your web team in collaboration with in-house marketing departments to develop, own, and promote Brandt's public web strategy.
  • You will build visitor personas, then use powerful personalization tools to craft unique experiences for those personas.
  • Get involved in large-scale advertising campaigns.
  • You will have the opportunity and support to make an impact with innovative projects and initiatives to enhance Brandt's digital customer experience and promote the company.
Role Resources:
  • A team of web marketing specialists
  • A full in-house creative agency
  • Acquia Digital Experience Platform DXP
  • Acquia Personalization Engine.
  • Google Analytics and other quantitative and qualitative analytics tools.
  • Figma prototyping tool
Key Responsibilities:
  • Develop and lead a team of web specialists focused on building and operating a complex public web experience.
  • Develop, own, and promote Brandt's public web strategy, in consultation with key stakeholders across the company, and aligned with the company's strategic priorities.
  • Own the company's public web systems' design, implementation, and maintenance.
  • Design a scalable content integration process to support the growing needs of the business and the growing web team.
  • Act as the primary point of contact, head administrator, and internal expert on our web strategy and systems.
  • Work with stakeholders from executive, sales, sales support, information technology, customer support, and marketing departments to align company goals with web priorities.
  • Build and manage the day-to-day operations of the web team, including coaching, performance management, and mentorship.
  • Provide leadership and oversight of cost and resource allocation for web projects.

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