Creative Director

1 month ago


Niagara Falls, Ontario, Canada Tripshepherd Full time

Job Summary:

We are seeking a highly skilled and visionary Creative Director to lead our creative strategy, build a high-performing video production team, and drive the development of our brand's visual identity across all platforms. This role is not just about creating content—it's about using creativity as a strategic lever to elevate our brand, drive engagement, and accomplish audacious goals.

Key Responsibilities:

  • Develop and implement the brand's visual identity and ensure consistency across all channels, including social media, website, and digital communications.
  • Build and lead an in-house video production team to produce high-quality, engaging content that tells our brand story and drives impact.
  • Drive strategic creative initiatives that push boundaries, defy category norms, and make a significant impact on brand perception.
  • Lead the development of creative campaigns that move beyond the ordinary, focusing on engaging storytelling, unique brand positioning, and emotional connection.
  • Collaborate with external partners and production companies as needed, overseeing creative direction and ensuring alignment with brand standards.
  • Leverage creativity to solve big challenges, from shifting customer behavior to increasing brand loyalty, by thinking strategically about resource allocation and creative execution.
  • Collaborate closely with marketing and product teams to ensure creative work aligns with broader marketing objectives and business goals.
  • Manage multiple creative projects simultaneously, ensuring all deliverables meet brand quality standards and deadlines.
  • Stay ahead of creative trends, technologies, and competitor activity, ensuring our brand remains fresh and innovative.

Skills and Qualifications:

  • Bachelor's degree in graphic design, advertising, fine arts, or a related field.
  • 7+ years of experience in a creative leadership role, preferably as a Creative Director or Senior Art Director.
  • Proven experience in building and leading creative and production teams, particularly in video production.
  • Strong portfolio showcasing expertise in creative strategy, brand identity, and campaign execution, with examples of bold and impactful work.
  • Excellent leadership, collaboration, and team-building skills.
  • In-depth knowledge of design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
  • Ability to think creatively and strategically, using creativity as a tool to achieve tangible business results.
  • Exceptional communication skills, with the ability to present ideas clearly and persuasively.

Preferred Skills:

  • Experience with UI/UX design principles.
  • Familiarity with motion graphics, animation, and video SEO.

Job Type: Full-time

Pay: $70,000.00-$90,000.00 per year

Work Location: In person

Application deadline: 2024-09-20


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