Director of Tourism Services

2 months ago

Niagara, Canada Tourism Industry Association of Ontario Full time

Company Summary: Tourism Niagara-on-the-Lake (Tourism NOTL) is the official Destination Marketing Organization (DMO) for the Town of Niagara-on-the-Lake.
- Location: Niagara-on-the-lake
- Date Posted: 02 Oct 2024
- Closing Date: 18 Oct 2024
- Job Type: Full-Time
- Job Category: Manager
- Director of Tourism Services, Tourism Niagara-on-the-Lake
Salary Range: $ 75,000 to $ 90,000/yr
The Town of Niagara-on-the-Lake (NOTL) offers visitors from around the world a perfect blend of natural beauty, rich history, and cultural charm. Nestled along the shores of Lake Ontario and surrounded by lush vineyards, this picturesque town is renowned for its stunning landscapes, award-winning wineries, and vibrant arts scene. Visitors can stroll through the charming, flower-filled streets lined with boutique shops, heritage buildings, and gourmet restaurants or immerse themselves in the town's rich past with a visit to historical sites such as Fort George. NOTL is also home to numerous breweries, cideries and distilleries, agri-tourism experiences, golf courses, green space, gardens, cycling trails, and retail, including the Outlet Collection at Niagara—Canada’s largest open-air outlet shopping mall, offering something for every traveler.
Position Overview:
Tourism Niagara-on-the-Lake (Tourism NOTL) is the official Destination Marketing Organization (DMO) for the Town of Niagara-on-the-Lake.
Reporting to the Executive Director, the Director of Tourism Services, the Director of Tourism Services responsibilities include:
Leadership and Administration
- Direct and manage the tourism team, which consists of the Marketing Officer, Special
- Projects Officer and the visitor information staff.
- Lead and oversee tourism data collection and analysis of meaningful visitor data to
- support product development, visitor infrastructure development, and marketing.
- Manage and maintain the tourism-related budget.

Strategy Development
- Oversee the development and execution of marketing strategies outlined in the Marketing Tactical Plan.
- Plan new research-based advertising strategies for current and subsequent years that

will increase the market segments' market share.
Marketing
- Lead and oversee the creative message development, design, and print of the marketing

publications and collateral.
- Lead and oversee marketing campaigns focusing on the tourism sector, seasonal

campaigns, and other marketing initiatives undertaken by Tourism NOTL.
- Oversee the implementation of the social media strategy that aligns with the marketing

plan goals and objectives.
- Oversee the tourism website strategy, contribute to and manage the flow of new web

content, and monitor its effectiveness
- Manage the Influencer Partnership Manager program and strategy.
- Represent Tourism NOTL at industry events and consumer shows.

Promotion
- Develop relationships with national, international, and regional tourism-based

publications, writers, and tour operators
- Design, develop, and conduct familiarization tours for media, event planning, tour

operators, and travel writers
- Organize various media information and make affordable and effective media buys to

promote tourism in NOTL
- Coordinate current and updated information to the press

What we are looking for:
possess equivalent related experience in the tourism industry along with a strong
understanding of destination marketing and management.
- Proven experience in a leadership role with a minimum of 5 years in a similar capacity
- Strong marketing and project management skills with the ability to prioritize and delegate tasks effectively
- Demonstrated success in process improvement initiatives and driving organizational

change
- Excellent negotiation and communication skills
- Ability to inspire and motivate a team towards achieving common goals

What We Offer:

- A dynamic, supportive work environment
- A chance to play a significant role in driving the success of tourism in Niagara-on-the-Lake and the Region of Niagara
- Competitive salary and benefits package.
- On-site parking

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