International Marketing and Business Development Manager

2 days ago

St John's, Newfoundland and Labrador, Canada Cooke Inc. Full time
About the Role

Cooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to support our global presence.

Key Responsibilities
  • Lead the research, development, and implementation of customer-specific channel strategies to drive sales and market growth internationally.
  • Develop and implement the international sales and marketing strategy, understanding the unique requirements of markets outside of North America.
  • Design and execute a data-driven segmentation strategy for Cooke products internationally to ensure effective presentation of the right brands and products to the right customers at the right time.
  • Package research insights and collaborate with the sales team to develop marketing assets that help convert opportunities.
  • Contribute to the development of go-to-market strategies to enable sales and overall brand and revenue growth across the business, in alignment with key priorities.
  • Oversee and set product and customer pricing, as well as continuously evaluate competitive pricing and programs.
  • Lead education and training with commercial team members on products available to the international market.
  • Lead government relations and associated programming, ensuring that all international opportunities for budget and funding are optimized.
  • Play a lead role in trade-show planning and execution, including samples management and attending all international shows.
  • Contribute and attend customer meetings to support the sales process and cycle.
Innovation and Commercialization
  • Lead commercialization efforts in the international markets, including development of all supporting materials.
  • Collaborate with the Product Specialist group on inventory related to the international market and prioritize species and opportunities with sales teams.
Data, Insights & Optimization
  • Contribute to the development of and actively track and report against an annual budget, including forecasting and actuals.
  • Proactively identify and conduct research and analysis to build a comprehensive and current understanding of customers, trends, competitors, and competitive programming.
  • Develop and deploy tools and processes to share consumer and market insights across the commercial business.
  • Proactively develop knowledge on tariffs, export fees, and other related international considerations.
Qualifications
  • Post-secondary certificate or degree in marketing, or a related field.
  • 5+ years of related experience.
Benefits
  • Health benefits, including coverage for dental, vision, and extended medical care.
  • Insurance, including life and disability insurance for financial security.
  • Support services, including access to an Employee Assistance Program (EAP).
  • Financial planning, including opportunity for RRSP matching to support retirement savings.
  • Time off, including paid vacation and holidays.
  • Wellness programs and access to on-site gym facilities (available in some locations).
  • Career development opportunities and avenues for advancement.
  • Employee discounts on company products or services.
  • On-site parking or parking allowance.

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