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Strategic Partner Marketing Lead

3 months ago

Toronto, Ontario, Canada Varicent Full time

Job Title: Partner Marketing Lead

Company: Varicent

Varicent, a frontrunner in the sales performance management domain, is on the lookout for a Partner Marketing Lead to spearhead and implement partner marketing initiatives that align with pipeline and revenue objectives while crafting the narrative around "Innovating SPM".

Key Responsibilities:

  • Develop and Implement Partner Marketing Strategies and Programs
  • Oversee Collaborative Marketing Efforts
  • Enhance Partner Relationships
  • Facilitate Lead Generation and Pipeline Development
  • Assess and Improve Partner Marketing Effectiveness
  • Plan and Enhance Influencer Engagement

Qualifications:

  • 8-10 years of experience in marketing, with a minimum of 5 years focused on partner marketing
  • Experience collaborating with global systems integrators and consulting firms
  • Strong grasp of the enterprise software ecosystem
  • Demonstrated ability to create and implement marketing initiatives
  • Capacity to work proactively and drive projects to successful completion
  • Skilled in utilizing data to evaluate marketing effectiveness
  • Exceptional writing abilities and familiarity with digital marketing platforms
  • Bachelor's degree in Marketing, Business Administration, or a related discipline

This position presents a chance to influence Varicent's growth strategy and lead discussions in the dynamic SPM industry. Join Varicent's team to significantly impact pipeline expansion and revenue while redefining the landscape of partner marketing.