Partner Marketing Strategy Lead

1 month ago

Old Toronto, Ontario, Canada Marketo, an Adobe Company Full time
Drive Revenue Growth as a Partner Marketing Strategy Lead

Join Marketo, an Adobe Company, in shaping the future of financial services. As a Partner Marketing Strategy Lead, you will play a pivotal role in developing and executing revenue-generating co-marketing programs with partners in Canada.

Key Responsibilities:
  • Develop and execute a data-driven annual partner marketing plan to drive revenue growth and exceed business objectives.
  • Create world-class co-marketing programs that scale lead generation and brand awareness.
  • Drive new merchant acquisition through strategic partnerships and data-driven marketing initiatives.
  • Foster cross-functional collaboration with Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics.
  • Optimize the conversion funnel to drive new growth, engage current clients, and retain likely-to-churn merchants.
Requirements:
  • 5+ years of experience in B2B Partner/Channel Marketing.
  • 5+ years of marketing experience driving ROI-based B2B marketing programs.
  • Demonstrated experience utilizing data-driven approaches to develop strategy for customer acquisition and engagement via partner channels.
  • Strong strategic marketing and creative thinking capabilities.
  • Strong emotional intelligence and project management skills.
About Us:

We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We offer a dynamic work environment and opportunities for growth and development.

Schedule: Full-time

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