Strategic Partner Marketing Lead

2 months ago

Old Toronto, Ontario, Canada J.P. Morgan Full time
Job Description

Role Summary

The Vice President of Partner Marketing will lead the development, execution, and measurement of revenue-generating co-marketing programs with Partners. You will use your passion, experience, and vision to build and lead partner co-marketing campaigns and support our aspiration to become the #1 payments platform for businesses in Canada.

About the Role

You are a highly talented, analytical marketing leader with proven success strategizing data-driven campaigns through partners. The ideal candidate has experience defining the co-marketing strategy and executing B2B campaigns through partners.

Key Responsibilities

  • Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth.
  • Create world-class co-marketing programs that scale lead generation and brand awareness.
  • Drive new merchant acquisition by developing a data-driven, integrated annual partner marketing plan to exceed business objectives.
  • Foster cross-functional collaboration and support with, but not limited to, Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics.
  • Focus on the conversion funnel to relentlessly optimize placement and performance to drive new growth, engage current clients, and retain likely-to-churn merchants, through appropriate campaigns that serve each segment of funnel.
  • Creative, out-of-the-box thinking to develop and execute multi-channel acquisition strategy via partners through world-class, client-facing content, events, webinars, landing pages, direct mail, and campaign collateral that provide partners with the means to drive leads back to Chase.
  • Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally.

Requirements

  • 5+ years of experience in B2B Partner / Channel Marketing.
  • 5+ years of marketing experience driving ROI-based B2B marketing programs.
  • Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
  • Strong strategic marketing and creative thinking capabilities to connect the Chase benefits to partner and merchants' needs.
  • Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams, to build collaborative relationships with business stakeholders and to influence effectively across different partners and teams.
  • Proven effectiveness in presenting and influencing at the executive level and driving results in a fast-paced and constantly changing environment.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Passionate, highly collaborative, and calm under pressure to manage rapidly changing priorities.
  • Strong sense of ownership with commitment to delivering high-quality communications under pressure and tight deadlines.
  • Bachelor degree required, Master's degree preferred.

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