Marketing Leader for Iconic Brands

3 weeks ago

Mississauga, Ontario, Canada Mattel Full time

About the Opportunity

We are seeking a dynamic and experienced Marketing Manager to lead our Fisher-Price business segment. In this role, you will be responsible for guiding marketing, business operations, and customer management activities to achieve financial growth and profit targets. You will leverage your deep understanding of consumers, the business, and effective marketing strategies to propel our legendary brands into the future.

This position provides a unique opportunity to influence the growth of a nearly century-old brand by attracting new families and gift-givers. You will play a key role in driving brand relevance and differentiation, adapting our strategies to the evolving media consumption habits of consumers.

Your Impact
  • Brand Management: Lead the day-to-day operations of the Fisher-Price brand, turning insights into actionable recommendations. Collaborate with cross-functional teams to ensure brand success in the Canadian market.
  • Market Strategy: Drive item-level forecasting, tracking, and performance analysis to inform and refine marketing strategies.
  • Promotional Planning: Develop and execute promotional plans by brand and customer, ensuring alignment with overall business objectives.
  • Marketing Execution: Activate key marketing programs in Canada, leading a cross-functional team including Sales, Global Brand Marketing, Customer Marketing, and Integrated Media Communications.
  • Budget Management: Oversee the annual budgets for both media and non-media activities, ensuring effective allocation of resources.
  • Leadership: Inspire and motivate your team to achieve exceptional results while fostering a collaborative and innovative work environment.
About You

We are looking for a passionate and driven individual with a proven track record in marketing, brand management, and strategic planning. You possess strong analytical skills, excellent communication abilities, and a deep understanding of the consumer landscape.

  • Marketing Director, Brand Portfolio

    1 week ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to lead the strategic planning process for our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive long-term growth and innovation.Key ResponsibilitiesDevelop and...

  • Marketing Director, Brand Portfolio

    1 week ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to lead the strategic planning process for our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive long-term growth and innovation.Key ResponsibilitiesDevelop and...

  • Assistant Brand Manager

    2 months ago

    Mississauga, Ontario, Canada Conagra Brands Full time

    Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands,...

  • Marketing Director

    1 week ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a seasoned Marketing Director to lead and own the strategy for a three-year pipeline of innovation for all brands within Meals and Culinary. This is a critical role that requires a change leader and influencer who can build a strategic vision, set the agenda, and oversee the innovation launch calendar.Key ResponsibilitiesDevelop...

  • Marketing Director

    1 week ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a seasoned Marketing Director to lead and own the strategy for a three-year pipeline of innovation for all brands within Meals and Culinary. This is a critical role that requires a change leader and influencer who can build a strategic vision, set the agenda, and oversee the innovation launch calendar.Key ResponsibilitiesDevelop...

  • Marketing Director

    5 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a seasoned Marketing Director to lead and own the strategy for a three-year pipeline of innovation for all brands within Meals and Culinary. This is a critical role that requires a change leader and influencer who can build a strategic vision, set the agenda, and oversee the innovation launch calendar.Key ResponsibilitiesOversee...

  • Marketing Director

    6 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a seasoned Marketing Director to lead and own the strategy for a three-year pipeline of innovation for all brands within Meals and Culinary. This is a critical role that requires a change leader and influencer who can build a strategic vision, set the agenda, and oversee the innovation launch calendar.Key ResponsibilitiesOversee...

  • Brand and Marketing Director

    3 days ago

    Mississauga, Ontario, Canada Campbell Soup Company Full time

    Senior Brand Manager - RetailAt Campbell Soup Company, we're committed to connecting people through food they love. We're seeking a talented Senior Brand Manager to join our Marketing team in Mississauga, Canada.About the RoleThis is an exciting opportunity to lead business leadership on a large-scale, priority business through multi-year strategic planning...

  • Marketing Coordinator for Energy Brands

    4 weeks ago

    Mississauga, Ontario, Canada PepsiCo Deutschland GmbH Full time

    Company Overview: PepsiCo Deutschland GmbH is recognized as a leading employer, committed to fostering a diverse and inclusive workplace. Our extensive portfolio includes numerous globally recognized brands, and we are dedicated to creating a sustainable food system. Position Summary: We are seeking a Marketing Coordinator for Energy Brands to assist in the...

  • Marketing Director

    6 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Manager to lead the strategic planning process for our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive long-term growth and innovation.Key...

  • Marketing Director

    5 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Manager to lead the strategic planning process for our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive long-term growth and innovation.Key...

  • Marketing Director, Brand and Community Leader

    7 days ago

    Mississauga, Ontario, Canada Gilead Full time

    About the RoleGilead Sciences Canada Inc. is a leading biopharmaceutical company that takes pride in being recognized as one of Greater Toronto's Top Employer 2024. We are seeking a highly skilled and experienced Marketing Director, Brand and Community Leader to join our team.Key ResponsibilitiesLead the development and execution of the HIV/AIDS strategic...

  • Marketing Director, Brand and Community Leader

    1 week ago

    Mississauga, Ontario, Canada Gilead Full time

    About the RoleGilead Sciences Canada Inc. is a leading biopharmaceutical company that takes pride in being recognized as one of Greater Toronto's Top Employer 2024. We are seeking a highly skilled and experienced Marketing Director, Brand and Community Leader to join our team.Key ResponsibilitiesLead the development and execution of the HIV/AIDS strategic...

  • Marketing Director, Brand Portfolio

    2 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    {"Overview": "At PepsiCo, we're looking for a talented Marketing Manager to lead our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our team, you'll be responsible for developing and executing long-term growth strategies, driving innovation, and building strong relationships with cross-functional partners.If you're a...

  • Marketing Director, Brand Portfolio

    2 days ago

    Mississauga, Ontario, Canada PepsiCo Full time

    {"Overview": "At PepsiCo, we're looking for a talented Marketing Manager to lead our iconic brands, including Smartfood, SunChips, and Rold Gold. As a key member of our team, you'll be responsible for developing and executing long-term growth strategies, driving innovation, and building strong relationships with cross-functional partners.If you're a...

  • Brand Marketing Manager

    1 week ago

    Mississauga, Ontario, Canada SUN PHARMA Full time

    Job Purpose:As a Brand Marketing Manager at SUN PHARMA, you will lead the marketing planning and execution in support of our key brand, driving business growth and market share.Duties and Responsibilities:Collaborate with Commercial Operations to establish revenue forecasts and develop business strategies.Maximize the impact of critical customer touchpoints,...

  • Brand Marketing Manager

    1 week ago

    Mississauga, Ontario, Canada SUN PHARMA Full time

    Job Purpose:As a Brand Marketing Manager at SUN PHARMA, you will lead the marketing planning and execution in support of our key brand, driving business growth and market share.Duties and Responsibilities:Collaborate with Commercial Operations to establish revenue forecasts and develop business strategies.Maximize the impact of critical customer touchpoints,...

  • Marketing Director

    7 days ago

    Mississauga, Ontario, Canada ML6 Search + Talent Advisory Full time

    About the OpportunityML6 Search + Talent Advisory is partnering with a leading consumer goods organization to find a seasoned Director, Marketing to join their team on a 15-month contract.Key ResponsibilitiesStrategic Visionary: Act as a change leader and influencer, shaping the company's marketing strategy and agenda, driving both immediate and long-term...

  • Marketing Director

    1 week ago

    Mississauga, Ontario, Canada ML6 Search + Talent Advisory Full time

    About the OpportunityML6 Search + Talent Advisory is partnering with a leading consumer goods organization to find a seasoned Director, Marketing to join their team on a 15-month contract.Key ResponsibilitiesStrategic Visionary: Act as a change leader and influencer, shaping the company's marketing strategy and agenda, driving both immediate and long-term...

  • Lead Brand Innovation for PepsiCo's Meals

    3 weeks ago

    Mississauga, Ontario, Canada PepsiCo Full time

    PepsiCo is seeking a dynamic Marketing Director to spearhead innovation within our Meals and Culinary division. As a change leader, you will set the strategic direction, oversee the launch calendar for innovative products, and ensure seamless collaboration across all functional teams. This role is ideal for passionate individuals who thrive on creating...