Brand Marketing Manager

2 months ago

Mississauga, Ontario, Canada SUN PHARMA Full time

Job Purpose:

As a Brand Marketing Manager at SUN PHARMA, you will lead the marketing planning and execution in support of our key brand, driving business growth and market share.

Duties and Responsibilities:

  • Collaborate with Commercial Operations to establish revenue forecasts and develop business strategies.
  • Maximize the impact of critical customer touchpoints, including Patient Support Programs, Field Force, Tele-sales, and Digital channels.
  • Manage external agency partners to optimize the delivery of promotional tactics and materials.
  • Optimize Omnichannel Marketing to drive engagement and conversion.
  • Assist in designing and planning communication plans to reach the right customers at the right time through the right channel mix.
  • Develop marketing analysis and insight, drive action planning, and execute marketing initiatives.
  • Assist in planning and implementing quantitative and qualitative market research initiatives to develop market understanding.
  • Share insights gained from internal and external sources to inform business decisions.
  • Develop and execute the brand strategy, including competitor analysis and segmentation.
  • Collect, interpret, and disseminate competitor information to inform business strategies.
  • Identify and plan/execute by segment to drive segment migration.
  • Establish the basis of segmentation, quantify, and establish segment needs.
  • Lead positioning establishment for the brand and develop key brand messages.
  • Assist in planning, design, and organization of key promotional stakeholder communication platforms.
  • Establish good rapport with top opinion leaders and stakeholders.
  • Assist in training initiatives and regular team meetings as required.
  • Communicate effectively within the sales and marketing, medical team on pertinent information.
  • Develop and track KPIs to measure business performance.
  • Cross-functional alignment: buy-in amongst colleagues, brand teams, and BU engagement.
  • Active participation in supply discussions to ensure appropriate levels of supply and distribution are attained.
  • Develop training on key materials with support of a training consultant.

    Qualifications:

    • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology.
    • Preferably additional marketing or business training; MBA ideal.
    • Pharma experience a plus.
    • Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.
    • Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness.
    • Understands PAAB regulations.
    • IT tools: MS Office - intermediate level.

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