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Senior Vice President of Marketing and Digital Innovation

3 months ago

Montreal, Quebec, Canada belairdirect Full time

About Us

At belairdirect, our workforce is the cornerstone of our mission: to empower individuals, businesses, and communities to thrive during prosperous times and to exhibit resilience during challenges. Our commitment to fostering a diverse and inclusive environment ensures that every employee feels valued and supported in their professional journey.

Role Overview

We are seeking a Senior Vice President of Marketing and Digital Innovation to spearhead the growth of the belairdirect brand and expand our market presence across Canada. Reporting directly to the Chief Marketing Officer, you will be at the forefront of shaping and executing comprehensive marketing and digital strategies that enhance brand visibility, optimize marketing performance, and drive sales through both digital and traditional channels.

The ideal candidate will possess a track record of successfully developing performance-driven marketing strategies throughout the customer journey, leading ROI-focused initiatives, and cultivating a results-oriented team. Your expertise will be crucial in amplifying our brand presence in Canada and driving growth through innovative digital solutions.

With a unique ability to distill complex marketing strategies into clear, actionable plans, you will collaborate effectively across various departments to ensure alignment with business objectives, ultimately prioritizing the needs of our customers.

If you are passionate about storytelling, possess a keen interest in industry trends, and have a desire to implement cutting-edge marketing techniques while inspiring a high-performing team, this position is tailored for you.

Key Responsibilities:

  • Establish and own the brand vision. Collaborate with team members and stakeholders to develop and execute a long-term strategy that captivates Canadian audiences and fosters brand loyalty.
  • Lead revenue-focused marketing initiatives in Canada, ensuring all cross-functional efforts align with overarching growth strategies. Leverage a combination of strategic insight, technology, and creative execution to drive scalable success.
  • Oversee customer acquisition channels and work closely with the extended marketing team and cross-functional partners to implement effective revenue growth strategies.
  • Develop a deep understanding of the Canadian marketing landscape, defining strategies and overseeing the execution of campaigns aimed at driving revenue growth.
  • Create impactful marketing programs that enhance lead generation and brand recognition. Manage systems and reporting to accurately measure partner contributions and program ROI.
  • Foster internal collaboration. Influence cross-functional teams to ensure a cohesive and powerful brand narrative across the organization.
  • Engage with stakeholders throughout the organization, building strong relationships and effectively communicating the strategic roadmap and potential impacts of brand initiatives.

Qualifications:

  • Extensive experience in senior leadership roles focused on marketing and digital strategy, with a proven ability to manage large teams.
  • Demonstrated success in driving growth through innovative marketing initiatives, particularly in digital domains.
  • Strong strategic acumen, business insight, and exceptional communication capabilities.
  • Proven ability to lead, motivate, and develop high-performing teams.
  • Collaborative mindset with an inclusive leadership style that rallies teams around shared objectives.
  • Experience in leveraging data-driven methodologies to formulate customer acquisition and engagement strategies.
  • Excellent project management skills with the capacity to juggle multiple initiatives simultaneously.
  • Adept at navigating fast-paced environments while balancing diverse perspectives and mobilizing stakeholders at all levels.
  • Open-minded and proactive leader, taking accountability for successes and challenges alike, and thriving in transformative situations.
  • Entrepreneurial spirit with a knack for innovative problem-solving and challenging conventional approaches.
  • Experience in building, recruiting, and nurturing a world-class marketing team.
  • Proficient in managing substantial budgets.
  • High emotional intelligence and self-awareness, with a proven ability to lead through change and foster accountability and trust among diverse teams.
  • Bilingual proficiency in French and English is essential for effective communication across the organization.

What We Offer:

As a valued member of our team, you will be empowered to excel in your role. Here’s what you can expect:

  • A competitive rewards program recognizing your contributions.
  • An industry-leading Employee Share Purchase Plan with a 50% match on net shares purchased.
  • A comprehensive pension and benefits package, including access to virtual healthcare.
  • Flexible work arrangements to support work-life balance.
  • Opportunities to purchase additional days off annually.
  • An annual wellness account promoting a healthy lifestyle.
  • Access to resources supporting physical and mental well-being, fostering connections with colleagues.
  • A dynamic learning environment with interactive content and development programs.
  • Employee-led networks promoting diversity, education, and development opportunities.
  • Supportive leadership and colleagues dedicated to your growth.
  • A Community Impact program that encourages unique contributions to your community.

Commitment to Diversity:

We are an equal opportunity employer, dedicated to creating an inclusive and accessible workplace where every individual feels valued and respected. If you require specific adjustments to facilitate your recruitment process, please inform us, and we will work with you to accommodate your needs.