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Vice-President, Marketing and Digital Strategy Leader
2 months ago
About the Role
We are seeking a highly experienced and strategic Vice-President, Marketing and Digital Strategy to lead the growth of the belairdirect brand and market shares across Canada. Reporting to the Chief Marketing Officer, you will be responsible for guiding the development and execution of all marketing and digital initiatives, driving revenue growth through enhanced brand awareness, improved marketing efforts, and increased sales through digital and traditional marketing platforms.
Key Responsibilities
- Define and own the belairdirect brand vision, collaborating with cross-functional teams to set and execute the long-term strategy for brand growth and revenue expansion.
- Develop and execute revenue marketing strategies in Canada, aligning all cross-functional activities to drive revenue growth and combine strategy, technology, and high-impact creativity to deliver scalable growth.
- Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners to develop and execute revenue growth strategies.
- Ensure a strong understanding of the Canadian market, defining marketing strategies, and overseeing the execution of campaigns to drive revenue growth.
- Create world-class marketing programs that scale lead generation and brand awareness, owning the systems and reporting required to scale and correctly attribute partners' contributions and program ROI.
- Lead internally, collaborating and influencing cross-functionally across the company, ensuring a global, coherent, and impactful brand approach across the company.
- Communicate to stakeholders across the organization, building authentic and enduring relationships with peers, internal partners, and executives, and communicating the roadmap, potential impacts from brand decisions or initiatives on other teams.
Requirements
- Extensive experience in senior leadership roles leading marketing and digital strategies, overseeing large teams.
- Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
- Strong strategic thinking, business acumen, and excellent communication skills.
- Demonstrated ability to lead and inspire teams, with a teamwork and collaboration style that allows for rallying people around common goals.
- Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
- Strong project management skills and ability to handle multiple projects simultaneously.
- Comfortable working in a fast-paced environment, balancing a variety of viewpoints and mobilizing multiple actors, from all levels.
- Open-minded and positive leader, taking responsibility for both successes and mistakes, and energized by challenges and transformation.
- Intrapreneurial spirit, solving problems using innovative ways to improve and take risks, and challenging the status quo.
- Demonstrated ability to lead, recruit, engage, and develop world-class marketing teams.
- Experience managing large budgets.
- High degree of emotional intelligence and self-awareness, proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.
- For candidates located in Quebec, bilingualism is required, considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
