Director of Influencer Management and Public Relations

7 days ago


Toronto, Ontario, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full time

Job Summary:

We are seeking a highly experienced and skilled Director of Influencer Management and Public Relations to lead our global influencer marketing and PR efforts. As a key member of our team, you will be responsible for setting the direction for influencer management and PR across our current and upcoming live games.

About the Role:

The successful candidate will have a minimum of 8 years of experience in the gaming or entertainment industry, with a proven track record of successfully launching games and working on Games-as-a-Service (GaaS) campaigns. You will have a solid understanding of influencer and PR KPIs, a strong network within the current game community, and the ability to drive positive ROI.

Key Responsibilities:

  • Set the global direction for influencer management and PR for our current and upcoming live games;
  • Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program;
  • Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts;
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership;
  • Communicate player experience insights and address negative sentiment and press, including managing crises;
  • Validate and manage the influencer and PR budgets for all our games;
  • Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.

About Behaviour Interactive:

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. We are a leader in the gaming industry, known for our flagship franchise, Dead by Daylight, which has entertained more than 60 million players across multiple platforms. We are expanding our portfolio of original IP with multiple projects and are seeking a talented individual to join our team.



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