Director of Influencer Management and Public Relations

2 months ago


Toronto, Ontario, Canada Behaviour Interactive Full time

About the Role:

As a Director of Influencer Management and Public Relations at Behaviour Interactive, you will be responsible for setting the global direction for Influencer management and Public Relations for our current and upcoming live games.

Key Responsibilities:

  • Empower your team to create and execute high-quality, high-return influencer campaigns.
  • Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide.
  • Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact.
  • Communicate player experience insights and address negative sentiment and press, including managing crises.
  • Validate and manage the Influencer and PR budgets for all our games.
  • Mentor and coach a team of influencer managers and PR managers.

Requirements:

  • A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns.
  • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus.
  • A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends.
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring.
  • Fluency in English; speaking French is a strong plus.


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