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Toronto, Ontario, Canada Behaviour Interactive Full timeUnlock Your Potential as a Director of Influencer Management and Public RelationsAt Behaviour Interactive, we're on a mission to revolutionize the gaming industry, and we're looking for a talented Director of Influencer Management and Public Relations to join our team.About the RoleWe're seeking a seasoned professional with a passion for influencer marketing...
Director of Influencer Management and Public Relations
2 months ago
We are seeking a highly experienced and skilled Director of Influencer Management and Public Relations to lead our global influencer and PR efforts for our original games. As a key member of our marketing team, you will be responsible for setting the direction for our influencer and PR teams, driving awareness and reach for our games, and delivering exceptional experiences to the press and our communities.
Key Responsibilities- Global Direction and Strategy: Set the global direction for influencer management and public relations for our current and upcoming live games and titles.
- Team Leadership and Development: Lead and mentor a team of influencer and PR managers across multiple games, empowering them to create and execute high-quality, high-return influencer campaigns.
- Partnerships and Collaboration: Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts.
- Initiative Advocacy and Communication: Advocate for influencer and PR initiatives, establish key performance indicators (KPIs), and communicate their impact to partner teams and leadership.
- Crisis Management and Player Experience: Communicate player experience insights, address negative sentiment and press, and manage crises.
- Budget Management and Mentorship: Validate and manage the influencer and PR budgets for all our games, and mentor and coach a team of influencer managers and PR managers.
- Experience: A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on games-as-a-service (GaaS) campaigns.
- Industry Knowledge: Knowledge of and/or a network within the current game community, influencers, and journalists is considered a strong plus.
- Skills and Qualifications: A solid understanding of influencer and PR KPIs, a track record of driving positive return on investment (ROI), and strong understanding of current game/entertainment influencer and PR trends.
- Leadership and Collaboration: Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives.
- Communication and Fluency: Fluency in English; speaking French is a strong plus.
