Director of Influencer Management and Public Relations

2 months ago

Toronto, Ontario, Canada Behaviour Interactive Full time

**About Behaviour Interactive**

Behaviour Interactive is a leading video game development company that creates immersive experiences across PC, console, and mobile platforms. With a team of over 1200 passionate employees, we're committed to delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Our company culture values diversity, creativity, and collaboration, making us an ideal workplace for professionals who share our passion for interactive entertainment.

**Job Summary**

We're seeking a highly experienced Director of Influencer Management and Public Relations to lead our global influencer and PR efforts. As a key member of our team, you'll be responsible for setting the direction for influencer management and public relations across our current and upcoming live games.

**Key Responsibilities**

  • Develop and execute a comprehensive influencer marketing strategy to drive engagement and brand awareness.
  • Manage and mentor a team of influencer managers and PR managers to ensure high-quality campaigns and exceptional results.
  • Collaborate with internal stakeholders to align influencer and PR initiatives with business objectives.
  • Establish key performance indicators (KPIs) and track the impact of influencer and PR efforts.
  • Communicate player experience insights and address negative sentiment and press, including crisis management.
  • Validate and manage influencer and PR budgets for all games.

**Requirements**

  • Minimum 8 years of experience in the gaming or entertainment industry, with a proven track record of successfully launching games and working on GaaS campaigns.
  • Knowledge of the current game community, influencers, and journalists is a strong plus.
  • Strong understanding of influencer and PR KPIs, with a track record of driving positive ROI and staying up-to-date on industry trends.
  • Experience managing influencer and PR teams, with a passion for team building and mentoring.
  • Proven ability to collaborate with partner teams and drive results.
  • Fluency in English; speaking French is a strong plus.

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