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Director of Influencer Management and Public Relations Specialist
2 months ago
Behaviour Interactive, a leading video game development studio, is seeking a seasoned professional to lead our Influencer Management and Public Relations efforts. As a dynamic and independent studio, we're passionate about crafting unforgettable experiences across PC, console, and mobile platforms.
About the Role- Develop and execute a global strategy for Influencer management and Public Relations, driving the success of our current and upcoming live games and titles.
- Empower your team to create and execute high-quality, high-return influencer campaigns, ensuring the sound operation of our content creator program.
- Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts.
- Advocate for Influencer and PR initiatives, establish key performance indicators (KPIs), and communicate their impact to partner teams and leadership.
- Communicate player experience insights and address negative sentiment and press, including managing crises.
- Validate and manage the Influencer and PR budgets for all our games.
- Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
- A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on games-as-a-service (GaaS) campaigns.
- Knowledge of and/or a network within the current game community, influencers, and journalists is considered a strong plus.
- A solid understanding of Influencer and PR KPIs, a track record of driving positive return on investment (ROI), and a strong understanding of current game/entertainment Influencer and PR trends.
- Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives.
- A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts.
- Fluency in English; speaking French is a strong plus.
Behaviour Interactive is an equal opportunities employer and welcomes applications from diverse candidates. We offer a dynamic and creative environment where everyone is celebrated.
