Sales and Events Business Development Representative

2 weeks ago

Calgary, Alberta, Canada dmg events Full time
About the Role

We are seeking a highly motivated and experienced Sales and Events Business Development Representative to join our team at dmg events. As a key member of our sales team, you will be responsible for generating revenue through the sales of delegate packages to new and existing clients within the global energy sector.

Key Responsibilities
  1. Engage and Deliver: Understand and deliver against the product and personal sales plans, meeting and exceeding KPI targets, working with marketing on ongoing initiatives that may involve the development of targeted campaigns, collateral, etc.
  2. Sell and Consult: Consult with new and existing clients to identify needs, building demand in order to sell delegate packages (single and group) to the events target market groups.
  3. Take Ownership: Take full ownership of your allocated clients/regions, revenue targets, new business development, activity, reporting, and overall KPI's.
  4. Identify and Analyze: Become a market expert by conducting analysis of the target delegate landscape (including but not limited to: market and client research to ensure that you understand the dimensions of the stakeholder relationships relevant to your events, target market segmentation, identification of industry trends; and monitoring competitive events).
  5. Create and Improve: Assess and help to improve current and prospective customer retention and acquisition strategies by building customer insight and translating it to product development or messaging.
  6. Participate and Collaborate: Collaborate with the marketing, data, and sales teams to accurately target prospective delegate organizations, helping to identify and build target lists based on how sales campaigns are going and to build and/or fill in the gaps.
  7. Work with the Event Team: Work with the entire event team to ensure that delegate requirements and expectations are met pre, at, and post event.
  8. Attend and Engage: Where/when relevant, attend the conference(s) with the objective of re-signing and/or gaining commitment from current delegates/attending companies for individuals/groups to attend the following year's event(s).
Requirements
  1. A proven track record and experience in consistently achieving targeted B2B conference delegate sales, ideally in the Energy sector (candidates that will be considered should have at least 6-12 months of tele-sales experience in this sector or in a similar sales environment).
  2. Evidence of a proven self-managed, structured and consultative sales approach is key, where objection handling is second nature and logical questioning is applied to establish real needs and drive effective conversations and or closure.
  3. Excellent command of concise effective written and spoken sales proposals (business) English – other languages would certainly be an advantage, particularly Spanish, Portuguese, French, German, Bahasa, Chinese, and Japanese.
  4. A natural with numbers, commercially astute with an ability to discuss and build client packages.
  5. Highly self-motivated focused on earning money and growing business, proactive and ambitious with a strong sense of team.
  6. Ability to self-plan, multi-task and meet tight deadlines.
  7. Excellent customer service focus with confident interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization.
  8. Experience in the use of databases, social media (LinkedIn, Twitter, etc.) to target prospective clients and build sales campaigns.
  9. Proficient in using Salesforce/equivalent CRM, Adobe (PDF), Microsoft Office Suite, including: Word, PowerPoint, Outlook, and Excel.
Key Success Criteria
  1. Proven ability to sell and generate new business.
  2. To simultaneously manage a multitude of client's needs and apply sales strategies across international portfolios.
  3. A team player.
  4. Joining dmg events also opens the door to our larger group, DMGT plc, with sales roles in B2C media and advertising.

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