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Regional Sales Director

2 months ago

Toronto, Ontario, Canada Betco Corporation Full time
Job Description

Job Summary:

The Regional Sales Director will be responsible for leading the sales strategy and execution for the Janitorial/Sanitation channel in the assigned geography. This role will focus on achieving the geographic annual revenue plan, building end customer demand, and managing the sales team to meet company sales growth objectives.

Key Responsibilities:

  • Develop and execute the sales strategy for the Jan/San channel, including the day-to-day activities of the Facility Solution Specialists (FSS).
  • Drive end customer selling to penetrate end customer accounts and achieve the annual distribution and end customer sales plan.
  • Manage, organize, staff, evaluate, and train the FSS consistent with the Betco Strategic Plan.
  • Review current Total Sales Penetration within Key Product Categories by region and build a sales plan to meet company sales growth objectives.
  • Direct sales forecasting within the geography and achieve the annual distribution and end customer sales plan.
  • Conduct Strategic Growth Plans to establish annual goals and objectives with the Top Distributors.
  • Execute pricing strategies and contract management within the geography for Distribution Partners and end customers.
  • Execute promotional programs delivered by Marketing to the sales organization.
  • Manage all Promotional (PFA) spending and direct its use to meet sales goals.
  • Establish and maintain key relationships with Gold & Silver Distributors and assist both Distributors and FSS as a liaison between the sales department and other departments within Betco.
  • Manage MAPP and Pioneering conflicts within the geography.
  • Support Corporate & National Account requests to fulfill needs within geography.
  • Manage T&E expenses within the geography.
  • Responsible for demo stock management within the geography.
  • Ensure required turns of the demo stock inventory.
  • Ensure the financial responsibility of company assets.
  • Responsible for the quality and quantity of the Target End User activity within the geography to include the utilization of salesforce within the geography consistent with the overall strategic sales direction.
  • Utilize salesforce to enter activity to include End User sales calls, Target End User activity, Call and Result, Distributor and End user feedback, and Competitive Information.

Requirements:

  • Bachelor's Degree in Business with sales emphasis.
  • 3-5 years' experience in progressive sales management.

Preferred Skills:

  • Proficient in Microsoft Office Suite – Outlook, Word, PowerPoint, and Excel.
  • Proficient and knowledgeable in Customer Relations (CRM) tracking software, including salesforce.