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Performance Marketing Director
2 months ago
About the Role
We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our mobile games, driving user acquisition and revenue growth.
Key Responsibilities
- Analyze market trends, competitor activity, and audience insights to inform marketing strategies and optimize campaign performance.
- Develop and manage multi-million dollar marketing budgets, ensuring efficient resource allocation and maximum ROI.
- Collaborate with cross-functional teams, including product development, analytics, and creative, to drive product awareness and user acquisition.
- Design and execute A/B testing and experimentation strategies to improve campaign performance and inform future marketing initiatives.
- Partner with analytics teams to track and analyze campaign performance, identifying areas for improvement and optimizing marketing strategies accordingly.
- Develop and maintain relationships with key stakeholders, including product managers, developers, and other business leaders, to ensure alignment and effective communication.
- Stay up-to-date with industry trends and best practices, applying knowledge to inform marketing strategies and drive business growth.
Requirements
- 10+ years of experience in mobile performance marketing, with a proven track record of driving user acquisition and revenue growth.
- Experience developing and executing go-to-market strategies for mobile games, including market analysis, competitor research, and campaign optimization.
- Strong analytical and problem-solving skills, with the ability to track and analyze campaign performance and identify areas for improvement.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Experience with marketing automation tools and data analytics platforms, including Google Analytics and Adobe Marketing Cloud.
- Strong understanding of mobile marketing channels, including social media, search, and display advertising.
About Electronic Arts
Electronic Arts is a leading global interactive entertainment company, dedicated to inspiring the world to play. We are committed to creating innovative and engaging experiences for our players, and we are seeking talented individuals to join our team.
