Marketing & Communication Manager: Products
4 days ago
The Product Marketing & Communication Manager is a key member of the ABB Electrification team, responsible for developing and executing local marketing and communication plans for the Canadian market of assigned business lines' product groups, segments, and solutions. This role requires a strong understanding of business goals, industry trends, and overall strategy of ABB Electrification.
Key Responsibilities- Develop and Execute Local Marketing Strategy: Create and implement local marketing plans that align with industry products and business line goals, and broad ABB strategy.
- Content Creation and Localization: Localize global content or create content when needed to support campaigns globally, including value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, social media, and online content.
- Digitalization of Business Units: Drive the digitalization of appropriate business units and segments, working alongside the digital team to lead and support the development of digital selling tools and applications.
- Event Research and Forecasting: Actively research and forecast events/initiatives to drive awareness around the ABB brand in your area of responsibility, such as industry summits, events, publications, etc.
- Product Launch Campaigns: Drive product launching campaigns alongside Product Managers.
- Event Coordination: Serve as the business lead for events related to the required business line for local Canadian events, including on-site support if needed.
- Communication Material Coordination: Responsible for the coordination and harmonization of communication material according to business requirements and guidelines.
- Marketing Collateral Creation: Drive the creation of all marketing collateral, including definition of common templates (e.g., ordering pages, etc.), ensuring proper English and French usage.
- Collaboration with Key Functions: Collaborate with key functions, including global Marketing comms, sales, and marketing, and customer experience to support the development of effective materials for target audiences.
- Internal Communications: Develop and manage effective, timely, and relevant internal communications for sales channels.
- Message and Branding Compliance: Ensure message (e.g., value propositions) and branding compliance and consistency.
- University Degree: A university degree is required.
- Industry Experience: More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management.
- International Experience: Appreciation for working in international environments (strong intercultural skills).
- Copywriting and Editing Skills: Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents.
- Bilingualism: Bilingual French and English, with French being required and English being necessary for communication with customers outside Quebec on a regular basis.
ABB Smart Buildings digitally transforms commercial, industrial, and residential buildings for the highest comfort, efficiency, safety, and security, enhancing quality of life in buildings of the future through safe, smart, and sustainable electrification solutions, services, and products.
We are committed to providing a caring workplace where everyone collaborates, feels valued, respected, included, and supported.
We aim to ensure that all policies and practices respect the Employment Equity Program, and we strive for our workforce to be truly representative of the four designated groups: women, Aboriginal people, members of visible minorities, and/or persons with disabilities.
We offer a Military Reservist Policy that provides Canada's Reserve Force members with the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees.
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