Product Marketing Manager

3 days ago


Montreal, Quebec, Canada Genetec Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our Commercial Product Team at Genetec. As a key member of our team, you will be responsible for marketing and communicating major releases and updates to our flagship product line, Security Center.

Key Responsibilities
  • Develop and execute go-to-market plans for Security Center, including product launches and ongoing activities.
  • Collaborate with Product Management, Marketing Communications, and Sales teams to develop high-impact product launches and accelerate awareness and adoption during a product's lifetime.
  • Define the value proposition and develop sales tools that support our marketing strategy.
  • Align key stakeholders on common business goals and ensure responsibilities are clear.
  • Stay up-to-date on market trends, technology partners, and competitors.
  • Support product lifecycle initiatives and communication.
  • Analyze market and channel data to create action plans targeting buyers and markets.
  • Train sales and channel teams to effectively position and sell our products.
  • Create and maintain sales enablement materials to support the sales process.
  • Develop smart, organized, and effective outbound campaigns and programs, collaborating closely with product, sales, and marketing communications teams.
  • Travel approximately 20% to attend events, conferences, and partner or customer visits.
Requirements
  • A minimum of 3 to 5 years of B2B marketing experience.
  • Demonstrated success in working with Communications, Sales, and Product Management.
  • Strong project management skills and ability to coordinate on concurrent launches with multiple stakeholders.
  • Excellent Microsoft Office skills (PowerPoint, Excel, Word), with a strong command of Excel data analysis.
  • Curious and willing to learn about our products and services.
  • Independent, fast learner, and self-starter who wants to be part of a flourishing, curious, and innovative organization.
  • Fluent in French and English, both verbal and written.
Preferred Qualifications
  • Experience as a Product Marketing Manager or Product Manager.
  • Experience leveraging PowerBI for reporting.
  • Experience using Microsoft SharePoint as a communications tool.
  • Hands-on experience in one or more areas: product launches, sales enablement, go-to-market planning, market analysis, digital marketing.
What We Offer
  • Attractive compensation package.
  • Training Tuition Reimbursement Program.
  • Subsidized meals in our amazing Bistro (Les Cordons Bleus).
  • Flexible working schedule.
  • Free, unlimited coffee.
  • Private, free parking for all employees.
  • Onsite fitness facility with personal trainer.


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