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Marketing and Communication Manager

2 months ago

Montreal, Quebec, Canada ABB Full time
Job Description

Job Title: Marketing and Communication Manager

Job Summary:

We are seeking a highly skilled Marketing and Communication Manager to join our team at ABB. The successful candidate will be responsible for developing and executing local marketing and communication plans for the Canadian market of the assigned business line's product groups, segments, and solutions.

Key Responsibilities:

  • Develop and execute local marketing and communication strategies that align with business goals, industry product goals, and overall strategy of ABB Electrification.
  • Manage and lead the team of marketing, events, and digital marketing specialists.
  • Develop and execute local Smart Power and Smart Buildings Products marketing and communication strategy and activities that align with industry product and business line goals and broad ABB strategy.
  • Localize global content or create content when needed to support campaigns globally, including value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, social media, and online content.
  • Drive digitalization of appropriate business units and segments working alongside digital teams to lead and support the development of digital selling tools and applications.
  • Actively research and forecast events/initiatives to drive awareness around the ABB brand in your area of responsibility.
  • Serve as the business lead for events related to the required business line for local Canadian events, including on-site support if needed.
  • Responsible for coordination and harmonization of communication material according to business requirements/guidelines.
  • Drive the creation of all marketing collateral, including definition of common templates, ensure proper English and French usage.
  • Collaborate with key functions, including global marketing comms, sales, and marketing, and customer experience to support the development of effective materials for target audiences.
  • Collaborate with all related internal contacts to ensure alignment, efficiency, and effectiveness in the implementation of the commercial strategy.
  • Work with Country Communicators to ensure local business communication plans and campaigns are aligned with global marketing communications strategies, plans, and campaigns.
  • Develop and manage effective, timely, and relevant internal communications for sales channels.
  • Ensure message and branding compliance and consistency.

Requirements:

  • More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management.
  • Appreciation for working in international environments (strong intercultural skills).
  • Excellent copywriting and editing skills, able to simplify complex technical content into appealing marketing messages and content.
  • Bilingual French and English, with French required and English required to communicate with customers outside Quebec on a regular basis.

About ABB:

ABB is a leading global technology company that energizes the world. We are committed to creating a sustainable future for all by driving innovation and digital transformation. Our products and solutions are used in a wide range of industries, including power generation, transmission, and distribution, as well as in the fields of industrial automation, robotics, and motion control.

Why Join ABB?

At ABB, we offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. We are committed to providing our employees with opportunities for growth and development, as well as a competitive compensation and benefits package. If you are a motivated and talented individual who is passionate about marketing and communication, we encourage you to apply for this exciting opportunity.