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Marketing & Communication Manager: Products
2 months ago
We are seeking a highly skilled Marketing & Communication Manager to join our team at ABB Schweiz AG. As a key member of our marketing team, you will be responsible for developing and executing local marketing plans for our Canadian market, aligning with our business goals and overall strategy.
Key Responsibilities- Develop and Execute Marketing Strategies: Create and implement local marketing plans for our Canadian market, ensuring alignment with our business goals and overall strategy.
- Content Creation and Localization: Localize global content or create new content to support campaigns globally, including value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, and online content.
- Digitalization and Innovation: Drive the digitalization of our business unit and segments, working alongside our digital team to lead and support the development of digital selling tools and applications.
- Event Planning and Execution: Research and forecast events/initiatives to drive awareness around our brand in your area of responsibility, including industry summits, events, publications, and more.
- Product Launch Campaigns: Collaborate with our Product Managers to drive product launching campaigns.
- Event Support and Coordination: Serve as the business lead for events related to our required business line for local Canadian events, including on-site support if needed.
- Communication Material Coordination: Ensure the coordination and harmonization of communication material according to our business requirements and guidelines.
- Marketing Collateral Creation: Drive the creation of all marketing collateral, including definition of common templates, ensuring proper English and French usage.
- Collaboration and Alignment: Collaborate with key functions, including global Marketing comms, sales, and marketing, and customer experience to support the development of effective materials for our target audience.
- Internal Communications: Develop and manage effective, timely, and relevant internal communications for our sales channels.
- Message and Branding Compliance: Ensure message and branding compliance and consistency.
- University degree
- More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management
- Appreciation for working in international environments (strong intercultural skills)
- Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents
- Bilingual French and English, with French required and English also required for communication with customers outside Quebec on a regular basis