Digital Communication Specialist

3 days ago

Hamilton, Canada McMaster University Full time

Are you interested in helping to create a Brighter World?

McMaster University fuels curiosity, inquiry, and discovery. Every day, we push the boundaries of knowledge through our world-class, interdisciplinary research and our groundbreaking approaches to teaching and learning. Our students, researchers and staff are among the best and brightest.

**We are seeking an innovative, collaborative and forward-thinking Digital Communications Specialist, who will be responsible for creating, producing and managing strategic digital, video and multimedia projects from initial concept to completion. This work will advance university priorities and further support the goals of University Advancement, specifically its Development team, in conjunction with the Advancement Communications team, within Communications, Marketing and Public Affairs. The role creates a variety of content to support strategic priorities.**

University Advancement at McMaster University is an integrated department that encompasses the areas of Communications, Marketing and Public Affairs (CMPA), Development, Alumni Engagement, Stewardship, and Advancement Services & Operations, working collaboratively with McMaster’s Faculties and units across campus. These areas coordinate their activities and work as a team to build relationships, reputation, and resources on behalf of the university.

McMaster’s Development team is an award-winning group that values integration and respect for individual expertise combined with a collective will to achieve ambitious goals. Our high-performing team is internationally recognized and features senior staff with extensive experience in all aspects of Advancement as well as enthusiastic newcomers eager to make a significant contribution towards our profession. Development is responsible for strengthening McMaster's relationships, securing gifts, pledges, estate gifts, and other forms of private revenue and developing a pipeline of funders and supporters for the university. The primary means of raising funds ranges from broad-based, multi-channel fundraising approaches to face-to-face meetings and visits, often involving university leadership and faculty members.

Made up of high-performing, experienced communications professionals, McMaster’s Advancement Communications team is focused on producing creative, customized, digital-first content that connects with audiences and supports the strategic goals of the Development team. We value innovation and collaboration and are constantly exploring and experimenting with new storytelling methods while working with teams across the university to deliver outstanding funder-focused communications and programming. We are service-oriented and focused on building strong relationships with our colleagues across University Advancement, Communications, Marketing and Public Affairs and McMaster. We are committed to fostering an inclusive and positive work environment that values the contributions of staff and places teamwork at the heart of everything we do.

**Job Summary**:
This position is responsible for making a positive commitment to University Advancement’s mission, vision and values and principles: Integrity, Quality, Respect, Service, Strategy and Teamwork.

**Accountabilities**:

- Create, edit and produce digital and multimedia branded content and storytelling assets to support university and University Advancement (UA) goals.
- Use design tools and multimedia solutions to generate meaningful and impactful digital content.
- Develop original and custom graphic designs and communications which may include, but are not limited to, funding proposals, concept papers, newsletters and reports, social media campaigns, websites, supporting the Brighter World brand and other communications.
- Shoot, edit and produce a range of high-quality, impactful video content to engage funder audiences.
- Consult with campus partners and collaborators regarding project requirements.
- Provide insights and recommendations to produce engaging content to meet specific needs.
- Develop a cost-effective strategy for all design work produced.
- Create and gather text, graphics, illustrations and photo images.
- Gather and compile pertinent information necessary to complete projects.
- Deliver training to internal campus partners.
- Research and implement current trends and practices to produce effective communication pieces.
- Provide design advice to various audiences.
- Proof and edit material for accuracy and completion.
- Troubleshoot technical problems with software.
- Adhere to established university and external deadlines and timelines.
- Keep abreast of new developments in software and hardware as department usage and software features are upgraded.
- Keep abreast of developments and trends in digital and multimedia communications and technological advancements.
- Participate in University Advancement and/or department/faculty projects such as project teams, committees and work t

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