Digital Marketing Analyst

5 months ago

Hamilton, Canada FirstOntario Credit Union Full time

**Why FirstOntario?**
- Competitive compensation packages
- Top-tier health and wellness benefits, along with both a Health Spend Account ($500/yr) and a Personal Spend Account (up to $125/yr)
- Up to $1000 per year towards professional development
- Pension Plan
- Company-wide Employee Volunteer program (Blue Wave Program)
- Employee and Family Assistance Program
- Exclusive banking benefits

**Job Overview**

The Digital Marketing Analyst is vital to the Digital Marketing team, focused on enhancing our digital advertising efforts and tracking conversions to inform strategy. This role requires a deep understanding of digital ad platforms, analytics, and data-driven decision-making. The specialist will work closely with Digital Marketing team to optimize online content and campaigns, ensuring maximum reach and effectiveness.

**Role**
- Develop and manage digital advertising campaigns across various platforms (e.g., Google Ads, social media ads).
- Monitor and analyze campaign performance, using data to optimize ads for better conversion rates.
- Collaborate with the Web Designer to implement tracking codes and pixels on the website for effective conversion tracking.
- Work with the digital marketing team to align ad content with overall marketing strategies.
- Provide insights and recommendations based on analytics to drive marketing decisions.
- Manage the budget for digital advertising and ensure cost-effective campaign execution.
- Stay updated with the latest trends and best practices in digital advertising and analytics.
- Prepare regular reports on campaign performance, insights, and improvement recommendations.

**Required Skills**:

- Bachelor's degree in marketing, business, or a related field focusing on digital marketing.
- Minimum of three (3) years of experience in digital advertising and analytics.
- Proficient in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of conversion tracking methods and tools.
- Excellent analytical skills with an ability to interpret and leverage data to drive decision-making.
- Solid understanding of web design principles and content marketing strategies.
- Effective communication skills, with the ability to present complex data in an understandable format.
- Highly organized with strong project management skills.
- Experience with SEO and SEM strategies is required.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Willingness to collaborate across teams and contribute to a cohesive marketing strategy.
- Commitment to staying current with industry developments and continuous learning.

**Our Story**

Our emphasis on service means we're constantly searching for new team members whose dedication to helping people is as powerful as their ambition to succeed. We're committed to providing professional development, and to extending employee activities beyond day-to-day operations to support the communities where we're located. Our people are the difference, it's a part of why we love coming to work.

FirstOntario is proud and privileged to be able to assist and touch the lives of so many in our communities.
- We believe giving back to our communities helps everyone.
- We believe in volunteering, active community support and participation.
- We believe in investing our profits back into the credit union and the community.
- We believe in finding solutions to help our Members and communities.

If this sparks your interest and you demonstrate high levels of integrity and credibility, we should talk. Check out our website for the full job description and prepare your cover letter and resume listing your experience, qualifications, and submit it online through our careers page on the company website.

We appreciate all who express interest; however, only those selected for an interview will be contacted. No phone calls please.

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