Digital Marketing Specialist

6 months ago

Hamilton, Canada Mabel's Labels Full time

Mabel’s Labels is the leading provider of personalized kids’ labels to families across North America. Our mission is to delight our customers and community, make their lives easier and keep them connected to what they value the most. For the last 20 years, we’ve been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp, and daycare. What began as a small venture by four moms has grown into a thriving and successful e-commerce business.

We have a vibrant, collaborative workplace culture and at Mabel’s Labels we value teamwork and find ways to celebrate the contributions of all employees. **Located in Hamilton, Ontario,** we look for individuals that can bring creativity, passion and integrity to our close-knit team. We also like to keep an open mind and have a desire for continuous improvement. While our company has grown over the years, we’ve never lost that start-up spirit

**Responsibilities**:

- Uses technical knowledge to build and optimize campaigns, as well as advanced flows and segments in Klaviyo platform
- Collaborate with software and technology team to enhance CRM integration with e-commerce platform
- **Data Analysis and Insights**_
- Lead the use of e-commerce analytics tools including Google Analytics (GA4) to monitor and evaluate performance of marketing campaigns, e-commerce strategy and customer journeys
- Manage and optimize tracking using Google Tag Manager to ensure accurate data collection across digital touchpoints
- Collaborate with technical team to implement event tracking, e-commerce tracking, and custom tracking solutions for marketing activities
- Leverage LookerStudio to create interactive dashboards and visualizations that enable stakeholders to gain real-time insights into e-commerce performance
- Interpret complex data trends, identify areas of improvement, and formulate actionable recommendations with a focus on improving customer acquisition, customer journey and retention
- Prepare monthly, quarterly and annual reports that effectively and succinctly communicate web store results and KPIs

**Web and E-commerce**
- Collaborate with marketing, customer experience and software teams to continuously optimize e-commerce websites with a focus on conversion rate optimization
- Lead website user testing initiatives and make actionable recommendations
- Advise on best practice in User Experience
- Ensure web stores are compliant with current privacy and accessibility legislation
- Work in Magento to make content updates and execute weekly promotions in step with our marketing promotional calendar
- Act as a support and strategic partner to Digital Marketing Specialist: paid advertising

**SEO**
- In collaboration with SEO agency, develop and execute SEO strategies to improve organic search rankings, increase website traffic, enhance the online visibility of our brands and monitor web store health
- Collaborate with software and technology team on the implementation of technical SEO improvements
- Collaborate with product, customer experience and marketing teams to make SEO recommendations and resource improvements
- Leverage Google Analytics and other SEO tools to analyze keyword performance, track organic search traffic, and identify opportunities for optimization
- Act as internal advisor on SEO best practice in product development, content strategy and website improvements
- Ongoing commitment to professional development to advise company on new and emerging SEO best practices

**Requirements**:

- Undergraduate degree in Business, Marketing, or equivalent work experience
- Minimum 3-5 years experience in Marketing, Digital Analysis or a similar field
- Experience using Klaviyo
- Expertise in Google suite of tools, including Google Analytics (UA and GA4), LookerStudio, Google Tag Manager
- Experience with creating goals, events, and enhanced e-commerce tracking in Google Analytics
- Ability to set up and manage advanced tracking configurations using Google Tag Manager and data layer enhancements.
- Strong analytical skills and the ability to work with datasets to extract actionable insights
- Working knowledge of html and CSS
- Strong skills in Microsoft Office
- Experience working with an e-commerce platform; Adobe-Magento Enterprise an asset
- Commitment to professional development in the areas of SEO, E-mail Marketing, E-commerce and ability to impact strategy and transfer knowledge
- Curious and committed to ongoing professional development and learning
- Highly collaborative
- Self-motivated
- Thrives in a fast-paced environment
- Excellent analytical and problem solving skills

**Benefits**:

- Company pension
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care

Work Location: In person

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