Account Development Executive
1 day ago
**Hiring Manager**: Priya Gonzales
**Talent Acquisition Advisor**: Niloy Mollah
**Job Code Level**: RTP4
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**The Opportunity**:
OpenText has developed global Centres of Excellence for Account Development to support best-in-class cloud software technology and solutions. This position will support the Canada& Latam Division based in our Waterloo office in Canada.
Lead ADEs are responsible for partnering with their Account Executives in the field to develop a territory strategy for discovering, nurturing, and qualifying a pipeline of leads, and converting those leads to Sales-qualified opportunities and revenue. ADEs are also responsible for working with their Sales& Solution Consultant Teams to actively support& progress opportunities through the sales pipeline funnel to close. Their prospecting activity is split between outbound, strategic sales-driven prospecting, and following up inbound leads generated from prospect and customer engagement activated by Global campaigns and Regional Field Marketing. Success in this position is measured by qualified pipeline creation, pipeline acceleration and revenue, with activity-based metrics in place to achieve this outcome.
Outbound prospecting
- This role uncovers& develops new business opportunities via outbound cold calling into targeted enterprise-level accounts by working strategically with an assigned Sales team of field-based Account Executives, articulating business value through persona-based research, storytelling, social selling, etc.
Inbound lead development
- This role is responsible for qualifying and developing new business leads that come from prospect and customer engagement across our campaigns and digital events to generate Sales Qualified Leads (SQLs). An inbound lead provides the opportunity for the ADE to build a profile of the customer pain points OpenText can resolve and a ‘way in’ to the organization to map the buying process and target additional contacts engaged in the process.
Opportunity progression
- ADEs will be assigned opportunities to progress working as part of a ‘win-team’ with an Account Executive and Solution Consultant. Activities include re-engagement to understand any blockers, changes in the buying team or decision making process, change in organizational priorities, as well as nurturing additional relationships to move the opportunity forward.
Prospecting activity
- ADEs qualify leads using the B2B BANT criteria: Budget, Authority, Need, Timeline and against approved prospecting sequences within Outreach
- Sales Qualified Leads (SQL) are approved and monitored for quality via our SQL definition process agreed with Sales.
**What it takes to excel**:
- Achievement of quarterly targets
- Strong interpersonal and effective verbal and written communication skills, with the ability to listen and understand a prospect’s business challenges
- Ability to work unsupervised and within a team environment
- Creative, can-do attitude when researching leads and cold calling prospects
- Ability to adapt in a fast-paced, high-growth tech environment - only constant is change
- Strong organizational, planning and prioritization skills
- Goal-oriented, positive, self-starter with strong analytical skills and a track record of autonomy, ownership, and execution
- Ability& desire for continuous learning
- 2-3 years of proven successful outbound lead generation experience in a technology environment preferred
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