Annual Campaign Manager

3 weeks ago

Calgary, Canada YMCA Calgary Full time

Why should you join our team?

YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city.

Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.

Annual Campaign Manager
Association Services

**Salary**: $62,229.00/year - $77,786.00/year
Start Date: Immediately

You can make an impact in the community - locally and across the globe. You will work with a fun culture of people and enjoy many the benefits and opportunities the YMCA offers:

- Complimentary YMCA Calgary membership including a linked membership for dependent children;
- Comprehensive health and dental benefits. Premiums paid in full by the Association;
- Pension plan with specified contribution matching by the Association;
- Anniversary flex day and gifts given to celebrate each year of employment;
- Program discounts;
- Ongoing leadership development and opportunities;
- Leadership award opportunities;
- Scholarship opportunities;
- Paid recertification and training.

What qualifications are we looking for?
- A university education or equivalent combination of education and fundraising experience, specifically in a non-profit setting with a minimum of 3 years’ experience, with specific experience in the annual giving campaign.
- Proven success in managing and executing fundraising campaigns with measurable results.
- Experience with online fundraising and digital marketing.
- Excellent written and verbal communication skills, with a strong ability to present compelling cases for support.
- Experience using donor management/CRM systems (e.g., Raiser’s Edge).
- Strong analytical skills with a data-driven approach to decision-making.
- Knowledge of fundraising best practices, trends, and legal requirements.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong interpersonal skills and ability to build relationships with donors, volunteers, and team members.
- Evidence of a clear Police Information Check with Vulnerable Sector search.
- Three professional references.

What does this role look like at YMCA Calgary?

The Annual Campaign Manager will:
**Annual Campaign Strategy & Execution**:

- Develop and implement the annual campaign strategy to meet and exceed fundraising goals.
- Plan, coordinate, and execute campaign activities, including donor appeals, events, and digital campaigns.
- Ensure campaigns are conducted on time, within budget, and achieve or exceed fundraising goals.
- Monitor and report campaign performance regularly, adjusting strategies as needed.

**Donor Cultivation & Stewardship**:

- Identify, cultivate, and solicit gifts from new and existing donors, focusing on building long-term relationships.
- Develop personalized donor engagement and stewardship strategies to deepen donor commitment.
- Lead efforts to thank and recognize donors through personalized communications, events, and reports.

**Data & Reporting**:

- Analyze donor data to understand specific donor segment trends and develop strategies to improve fundraising results.
- Oversee donor segmentation for campaigns.
- Maintain accurate records of donor activity in the CRM system, ensuring timely acknowledgments and follow-up.
- Prepare regular reports on campaign performance, donor retention, and other key fundraising metrics. o Support reconciliation activities with Finance Department, analyze and resolve variances.

**Collaboration & Teamwork**:

- Work closely with the major gift officers to integrate the annual campaign with other fundraising initiatives (major gifts, planned giving, etc.).
- Collaborate with the marketing and communications team to develop campaign collateral, including brochures, digital content, and social media.
- Provide guidance and support to Branch teams on fundraising activities, including events and individual donor and prospect cultivation, solicitation and stewardship.
- Coordinate with volunteers and board members to assist in donor and prospect cultivation, solicitation and stewardship.

**Event Management**:

- Plan and manage donor events related to the annual campaign, including fundraising and recognition events.
- Ensure events are well-executed and contribute to donor engagement and campaign success.

What qualities do we look for in

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