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Content & Campaign Marketing Specialist

2 months ago

Calgary, Canada VistaVu Full time

**VistaVu Solutions **is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP S/4Hana Cloud, SAP Business One, SAP Business ByDesign, Boomi, and Amazon Web Services to mid-market companies in a broad range of industries primarily within the United States and Canada. Our industry specific expertise, product extensions, and award-winning services help our customers **RUN GREAT**

It’s our people that make VistaVu unique and different from other technology solution providers. We are intelligent, caring, driven and committed to the vision. We advocate for our customers and earn their trust by understanding their business, using proven processes to serve their needs, and delivering a high return on investment. Our core values shape our culture, define our character, and guide how to make decisions across every level of our organization.

**Our Core Values**
- **Results**:You want to work in a company based on meritocracy where your results determine your trajectory (not time served).
- **Trust**: When your manager gives you something you use your critical thinking and proactive mindset to find a way to get it done and done well.
- **User Experience**: You appreciate what good customer experience looks like and are driven to consistently go above and beyond for the customer.
- **Embrace Change**: You thrive within a dynamic and evolving organization.
- **Growth**:You are consistently investing into and upgrading your skills and experiences.
- **Gratitude**: You want to feel appreciated, and you look to say thank you loudly and often to others on the team.

**The Opportunity**

**How do you know you are a fit?**
- You thrive in a collaborative environment.
- You are a team player.
- You are self-motivated, and results driven.
- You are skilled at gathering and documenting requirements to ensure clarity and alignment on project goals.
- You have good strategic planning and time management skills.
- You have strong client engagement abilities.

**What will you be doing?**
- Produce on-brand, engaging, and high-quality content to help Sales, CSMs and CX teams effectively communicate and educate prospects and customers throughout the relationship/buyers’ lifecycle
- Manage the development, messaging, and processes throughout the creation of all thought-leadership, educational, and creative content, including editorials, E-books, blogs, social media posts, success stories (with customer waivers), product overviews, video segments, etc.
- Collaborate with the Website, SEO & Design person in the team to ensure content assets are visually aligned with campaign goals and branding.
- Build strong relationships throughout the company to help unify our own content and fully understand the marketing goals, needs, and objectives of our external ventures and clients
- Ensure organized content management and alignment with SEO best practices. Analyze content engagement metrics (e.g., conversions, views, impressions) and implement strategies to improve performance across channels.
- Support with developing brand strategies, wider brand messaging across varying content channels
- Ensure internal and external communication materials are relevant, accurate and up to date. Coordinate file management, including tracking and logging changes to resources across channels
- Remain current on content marketing and creative trends and constantly look to innovate within the industry
- Collaborate with sales and marketing stakeholders to align campaign messaging with lead generation goals and persona-specific strategies.
- Create and manage video content to enhance campaign effectiveness and support lead nurturing.

**What experience do you need?**
- Bachelor’s Degree in Business, Marketing, Journalism, or related field - or equivalent experience.
- Minimum 3-5 years of full-time marketing experience with a software subscription product
- Deep literacy around content strategy, as well as brand and performance marketing
- Proven ability to create enticing campaigns, not just one-off pieces
- Experience in a fast-paced environment where competing priorities, uncertain outcomes and iteration is the norm
- Proficiency with Hubspot.
- Proficiency with Business ByDesign (CRM) a plus.
- Ability to collaborate with various teams, consolidate information, and deliver on content plans
- Understand SEO and best practices for content writing
- Excellent organizational skills with an appreciation for vocabulary and digital taxonomy
- Personable and resilient individual who can coordinate content from Product teams, SMEs, CX, CSMs, customers, and the marketing team
- Excellent time management skills, proactive strategist, detailed execution
- An interest and knowledge in AI

**What’s in it for you?**
- **Influence **the financial management, structure, and direction of our rapidly growing mid-market business.
- **Owners