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Marketing Manager
1 month ago
Stone Creek Resorts Inc. is a well-established Alberta company that delivers signature hospitality and luxury lifestyle experiences at its owned and operated world-class golf resorts, Silvertip Resort in Canmore, Alberta, and Eagle Ranch Resort in Invermere, BC.
Silvertip Resort is also Canada's most prominent resort real estate development community. The Silvertip master plan comprises luxury estate lots, condominium / multifamily units, and resort accommodations, with a projected $50 - 100 million annual real estate sales. Plans also include the Silvertip Village, a conference centre, a gondola, a Nordic spa and wellness center, and 850 staff housing units.
**Position Overview**
We seek an experienced marketer committed to excellence to support Stone Creek Resorts in executing our annual resort marketing plans. This position will collaborate closely with internal teams in leading the implementation, execution, and reporting of marketing campaigns and initiatives to support resort growth strategies and aggressive new business development.
**The Role / Position Details**
**Does this describe you?**
- You are energetic, enthusiastic, flexible, and persuasive, with strong influencing skills, making you a confident communicator and presenter.
- You have a positive outlook and attitude, and you can take ownership, be accountable, follow through tenaciously, manage details, and offer creative, out-of-the-box problem-solving solutions.
- You are a proactive self-starter who is organized and can manage multiple projects and priorities at the same time.
- You have proven your ability to be a team player.
**Key Areas of Responsibility**:
- **Brand Ambassador**:
- Develop a deep understanding of our value proposition and unique differentiators of our service offerings.
- **Marketing Operations** - Manage data from many sources, including CRM, Google Analytics, Google Ads, and meta-advertising, distilling it into actionable market intelligence.
- ** Website Maintenance** - Lead content and UX experience on several sites that support Stone Creek Resorts.
- ** Event Coordination** - Lead and execute 3 - 6 events/year.
- ** Resort Branded Collateral**:
- Support and contribute to the broad content plan and marketing strategy.
- Leverage data, our advocate stories and information to continuously evolve product key messaging that drives, effectively communicates and promotes our value proposition.
- Content writing and development.
- Reporting and comprehensive campaign analysis' that provide continuous improvement to marketing campaigns.
- Liaising with and managing external consultants and content contributors
- Day-to-day management of assigned marketing technology to support marketing activity including WordPress (blog posts and minor updates), Campaign Monitor, Loomly, Asana, etc.
- Assist in identifying new opportunities and creating messaging, assets, and programs that help to bring our brand promise and guarantee to the marketplace.
To excel in the role, you should be comfortable in a fast-paced work environment with high demands, ever-changing projects, and priorities. You must also be able to self-direct and take ownership of projects. Contributing positively as a team member, utilizing critical thinking skills, and taking initiative daily are non-negotiables.
**Knowledge, Expertise and Skills Required**:
- A data-first approach with the ability to use both quantitative and qualitative data as guideposts to execute against the marketing strategy, telling a compelling story and tracking performance.
- Possess a proven understanding in several areas of marketing (Growth / Demand Gen, Content & Brand, Product Marketing and Marketing Operations)
- Detail-oriented and able to maintain high ownership and accuracy in all activities.
- Intermediate to advanced writing skills.
- Excellent project management skills, specifically effective and efficient ongoing management and implementation.
- Proven experience with marketing project management and tactical delivery
- Experience managing consultants (designers, developers, etc.)
- Highly flexible and adaptable to work independently, creatively, and effectively.
- Technologically savvy, notably cloud-based collaboration tools like Microsoft Teams and CRM (HubSpot or Zoho).
- Ability to travel to our resort properties as needed.
- Minimum of 5 years of marketing experience.
- Proven experience in a similar capacity is an asset.
**Why Stone Creek Resorts?**
- The opportunity to contribute to a world-class development in arguably one of the most beautiful places on earth.
- Competitive compensation program.
- Extended Medical, Group Life Insurance, RRSP Matching, Golf, and other employee benefits
- We offer a diverse and engaging work environment.
**Are you interested in this opportunity?
